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Stop

Agency Network: 
Published/Aired: 
March 2012
Description: 

Print advertisment created by Africa, Brazil for Cepia, within the category: Public Interest, NGO.

Honey, you don't need to STOP by the supermarket.
I already bought mik. :0))
Mixing information, is missing information.
Don't text and drive.
Cepia. Drive Carefully. Live Longer.

Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Creative Directors: Humberto Fernandez, Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy
Photographer: Rodrigo Pirim

Comments (5)

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Highest Rated

cannes_l's picture
cannes_l
Activity Score 112

yes
good artdirection

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I get it, yeah. But not quite strong enough I suppose, as I don't really empathize with this sketched situation. It doesn't work like this.

bobby666's picture
bobby666
Activity Score 1460

again it failed the appeal test... not working...

pierrelastname's picture
pierrelastname
Activity Score 2869

fresh and good approach!

cannes_l's picture
cannes_l
Activity Score 112

yes
good artdirection

federicoq's picture
federicoq
Activity Score 43

damn! doesn't work.. font, background and symbols doesn't match the message.

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