Cepia: Stop

Honey, you don't need to STOP by the supermarket.
I already bought mik. :0))
Mixing information, is missing information.
Don't text and drive.
Cepia. Drive Carefully. Live Longer.

Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Creative Directors: Humberto Fernandez, Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy
Photographer: Rodrigo Pirim
Published: March 2012

5 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I get it, yeah. But not quite strong enough I suppose, as I don't really empathize with this sketched situation. It doesn't work like this.

bobby666's picture
bobby666
1460 pencils

again it failed the appeal test... not working...

pierrelastname's picture
pierrelastname
2869 pencils

fresh and good approach!

cannes_l's picture
cannes_l
112 pencils

yes
good artdirection

federicoq's picture
federicoq
43 pencils

damn! doesn't work.. font, background and symbols doesn't match the message.

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