Cepia: Right Turn Only

Baby, what I want right now is for you to just turn me on.
You know that only you can do it. ;-)
Mixing information, is missing information.
Don't text and drive.
Cepia. Drive Carefully. Live Longer.

Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Creative Directors: Humberto Fernandez, Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy
Photographer: Rodrigo Pirim
Published: March 2012