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Oneway

Agency: 
Published/Aired: 
March 2012
Description: 

When you get to the meeting, you need to prove your points one way or another. :0P
Mixing information, is missing information.
Don't text and drive.
Cepia. Drive Carefully. Live Longer.

Advertising Agency: Africa, São Paulo, Brazil
Chief Creative Officer: Sergio Gordilho
Creative Directors: Humberto Fernandez, Rafael Pitanguy
Art Director: Humberto Fernandez
Copywriter: Rafael Pitanguy
Photographer: Rodrigo Pirim

Comments (14)

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Highest Rated

TheWasteBin's picture
TheWasteBin
Activity Score 108

The idea works for me, but they the art could have been more effective at communicating that the driver was texting. Seems like they could have come up with a stronger line of copy too.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Mixed capitals in the payoff. Mixed messages in the messages. The only 'mixing information' here is in this series. What am I missing here?

kleenex's picture
kleenex
Activity Score 43505

certainly different, but doing nothing for me,

ace85le's picture
ace85le
Activity Score 3939

I think it's unappealing on so many levels.

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bobby666's picture
bobby666
Activity Score 1460

not working... too sublte

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Good idea, noto so much the execution for me.

darrenabriel's picture
darrenabriel
Activity Score 54

sorry. but it's dead boring.

bate_palmas's picture
bate_palmas
Activity Score 1479

I'm sorry it's too hard to decode this advert. I got bored after 5 seconds.

pierrelastname's picture
pierrelastname
Activity Score 2869

fresh and good approach!

dean viii's picture
dean viii
Activity Score 1686

Compared to what?

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

There are times when you want to criticize at so many points... I hv that feeling while watching this ad.

dean viii's picture
dean viii
Activity Score 1686

Nope.

thelionaspirant's picture
thelionaspirant
Activity Score 143

Don't text while making ads, else you might end up with something like this.

cannes_l's picture
cannes_l
Activity Score 112

new approch

TheWasteBin's picture
TheWasteBin
Activity Score 108

The idea works for me, but they the art could have been more effective at communicating that the driver was texting. Seems like they could have come up with a stronger line of copy too.

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