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Cepacol: Salad
The tiniest thing between your teeth attracts a whole lot of attention.
Cepacol dental floss.
Advertising Agency: Publicis, Brazil
Creative Directors: Rodolfo Sampaio, Guilherme Jahara
Art Director: Daniel Leitão
Copywriter: Antônio Nogueira
Illustrators: Darcy Vieira, Marcio Lima
Photographer: Alexandre Ermel
Comments
now there's a nice fresh campaign. very well done
good stuff.
Makes me wanna go floss
i was made africa, and so i am
Nice one!
The layout screams fr some very deserving attention. Well done...
gud stuff guys.. intrsting
i like these!
http://jennywhx.blogspot.com jwhx:Visionary
me likey
nicely done. simple + good art direction.
ESPECTACULAR.
"Aquí también se opina en español y em português".
Thats pretty cool, nice art direction aswell.
8/10
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It's only an ad.
Great campaign, but not as good as saatchi's ny campaign for the same product. Nice try guys.
http://adsoftheworld.com/media/print/crest_glide_teeth_floss_big_night...
http://adsoftheworld.com/media/print/crest_glide_teeth_floss_manhattan
http://adsoftheworld.com/media/print/crest_glide_teeth_floss_new_sport...
http://adsoftheworld.com/media/print/crest_glide_teeth_floss_sleeping
they're both good
You´re right, better idea. But I like the visual impact in this one.
I gotta disagree. I think this one is way better.
I always thought that campaign was bit of a stretch. I'd much prefer this campaign over that one.
Saatchis is more lateral, but this has more visual impact for me. Just love those neon signs.
This one is 100000000 time better...
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Advertising pass, pasta remain...
I prefer these ones by a mile. Less depth to the concept perhaps but they still work, aren't over-complicated and they look ace!!!!!
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It's only an ad.
Great, just Great! And the tag line...superb.
They took care of every little thing.
Well yes... it's a great visual, but when I first saw it, i was thinking of a line like:
"Don't let your teeth be a host for caries"
I'm no copywriter, but I think the line could have been better. ;)
i totally agree with you. The line literally describes the idea, but that's about it, in a very boring way. Doesn't do the idea justice.
are you sure these ads needs tha tagline?
excelent idea!
this is really good. Brazil keeps surprising us!
surprising? for how long now? after a while it's no longer a surprise ;-)
Envy! Tea stain.
vp
http://www.puerhcha.com
Good one. Is really evident when you are talking to someone and that small piece of lettuce is there... and this is a great way to show it. Well done!
Very nice campaign. They were exagerated, but in a very true way. Something on your teeth really draws a lot of attention.
______________
In God I trust
agreed.
this is very sharp and straight to the point.
"I've got Broadway in my mouth!"
Good ad!
Better than the Saatchi one
Great ad.
http://adpawn.ovh.org
deep insight
nice idea. pity that the angle of photo is too squared. at least change the angles to make the campaign looks fresh 3 times.
This is beautiful and insightful. Me likey.
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