Agency: JWT, Spain
Executive Creative Director: Alex Martinez
Creative Director: Oscar Alcaraz, Napi Rivera
Art director: Marti Pujolas
Copywriter: Marc Torrell
Photographer: Garigosa Studio
Submitted by Thiago Aranha on Tue, 2007-03-27 08:14.
I think it's probably 'couse of the "greatness" depicted in the photo... that sure does remind of the BMW, but as you said, the concept is really fresh for this kind of service... Veeery nice!!
Maybe this is one of those clients who had already spent a bunch of money and time in publicity troughout its history. Nowadays I think that most of the ads from clients such as Nike, Adidas, PS2, Lego, Mini, etc are anything but clearly commercial. That´s the first thing that came to mind when I saw this ad. I wouldn´t expect it to increase the client sales straight away.
The imagery does a good job of pulling you quickly into the ad.
But looking at it, I'm not emotionally connecting with it whatsoever.
The intended "expand your horizons" message is somewhat marred by an atmosphere of doom (both in the visual and in the headline.)
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The idea is nothing like it, but still reminds me of "mix your playground" bmw 2004 golden lion campaign. Besides that... Great stuff!
Yeah they were even more impressive, but then again, they also had a BMW budget behind them.
http://www.epica-awards.org/epica/2004/winners/cat18.htm
I'm guessing the creatives on these had to do the retouching in-house, because I wouldn't have thought the client was able to pay for it.
I think it's probably 'couse of the "greatness" depicted in the photo... that sure does remind of the BMW, but as you said, the concept is really fresh for this kind of service... Veeery nice!!
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Great piece of work.
Awesome. Makes you spend sometime looking for flaws in the photo. Nice concept and nice pictures.
Now why would you do that? It's amazing, and that's it... no need to be chasing flaws in it..
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Visual ties in realyl well with the big idea, but what ground does this cover for the client? I don't see a rational benefit.
--
brandon
www.brandonknowlden.com
they're saying that we all live in our own little boxed in world with our own borders.
with century travel you can, well, travel.
Maybe this is one of those clients who had already spent a bunch of money and time in publicity troughout its history. Nowadays I think that most of the ads from clients such as Nike, Adidas, PS2, Lego, Mini, etc are anything but clearly commercial. That´s the first thing that came to mind when I saw this ad. I wouldn´t expect it to increase the client sales straight away.
Like it.
Not a new or great concept but a very nice execution.
Thumbs Up!
brilliant concept, gold!
Great!
i'm imaging swimming right off the beach, not too far, then falling off the face of the earth, ouch.
Love the 'big' visual.
The line didn't quite click with me, to begin with...
A "... where we can take you" approach would have nailed it
"It's Mabo. It's land rights. It's the VIBE, your honour!"
Bronze for thew craft!
The imagery does a good job of pulling you quickly into the ad.
But looking at it, I'm not emotionally connecting with it whatsoever.
The intended "expand your horizons" message is somewhat marred by an atmosphere of doom (both in the visual and in the headline.)
Interesting approach, though..
Agreed, JPL.
"It's Mabo. It's land rights. It's the VIBE, your honour!"
it's true, my world ends there.
I won't compare this with BMW because it's fresh for this category.
Well done guys.
nice visual
Great idea. Nice execution. Bet it will win in Cannes....
Great Idea!
It feels samey somehow, but i love the idea anyway.
Great!
Thumbs up to the roof!
Vive La Aducation!
nice execution but can be better.
it reminds me "the day after tomorrow"
if it's a double spread, it'll look more impactful. nice craft, though.
very nicely art directed! one of those where the execution so lifts the idea!
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