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27 comments

felipe manalich's picture
felipe manalich
25 pencils

The idea is nothing like it, but still reminds me of "mix your playground" bmw 2004 golden lion campaign. Besides that... Great stuff!

Boony wants a beer's picture
Boony wants a beer
380 pencils

Yeah they were even more impressive, but then again, they also had a BMW budget behind them.

http://www.epica-awards.org/epica/2004/winners/cat18.htm

I'm guessing the creatives on these had to do the retouching in-house, because I wouldn't have thought the client was able to pay for it.

Thiago Aranha's picture
Thiago Aranha
121 pencils

I think it's probably 'couse of the "greatness" depicted in the photo... that sure does remind of the BMW, but as you said, the concept is really fresh for this kind of service... Veeery nice!!

copywriter.txt's picture
copywriter.txt
828 pencils

Great piece of work.

sbr's picture
sbr
143 pencils

Awesome. Makes you spend sometime looking for flaws in the photo. Nice concept and nice pictures.

Thiago Aranha's picture
Thiago Aranha
121 pencils

Now why would you do that? It's amazing, and that's it... no need to be chasing flaws in it..

bknowlden's picture
bknowlden
3647 pencils

Visual ties in realyl well with the big idea, but what ground does this cover for the client? I don't see a rational benefit.

kre8's picture
kre8
989 pencils

they're saying that we all live in our own little boxed in world with our own borders.
with century travel you can, well, travel.

sbr's picture
sbr
143 pencils

Maybe this is one of those clients who had already spent a bunch of money and time in publicity troughout its history. Nowadays I think that most of the ads from clients such as Nike, Adidas, PS2, Lego, Mini, etc are anything but clearly commercial. That´s the first thing that came to mind when I saw this ad. I wouldn´t expect it to increase the client sales straight away.

Rusio's picture
Rusio
326 pencils

Like it.
Not a new or great concept but a very nice execution.
Thumbs Up!

salamandos's picture
salamandos
1947 pencils

brilliant concept, gold!

Saltsea's picture
Saltsea
321 pencils

Great!

klaussnow's picture
klaussnow
1677 pencils

i'm imaging swimming right off the beach, not too far, then falling off the face of the earth, ouch.

... its already been done...

Rog's picture
Rog
6094 pencils

Love the 'big' visual.
The line didn't quite click with me, to begin with...
A "... where we can take you" approach would have nailed it

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Kay's picture
Kay
161 pencils

Bronze for thew craft!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

The imagery does a good job of pulling you quickly into the ad.
But looking at it, I'm not emotionally connecting with it whatsoever.
The intended "expand your horizons" message is somewhat marred by an atmosphere of doom (both in the visual and in the headline.)

Interesting approach, though..

Rog's picture
Rog
6094 pencils

Agreed, JPL.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

snowman's picture
snowman
66 pencils

it's true, my world ends there.
I won't compare this with BMW because it's fresh for this category.
Well done guys.

dodidido's picture
dodidido
12 pencils

nice visual

Edsard's picture
Edsard
156 pencils

Great idea. Nice execution. Bet it will win in Cannes....

Zinc's picture
Zinc
4 pencils

Great Idea!

A. J. SMITH's picture
A. J. SMITH
2838 pencils

It feels samey somehow, but i love the idea anyway.

ss's picture
ss
37 pencils

Great!

Corona Raymaker's picture
Corona Raymaker
549 pencils

Thumbs up to the roof!

sherman's picture
sherman
153 pencils

nice execution but can be better.
it reminds me "the day after tomorrow"

mrtalented's picture
mrtalented
2175 pencils

if it's a double spread, it'll look more impactful. nice craft, though.

Chocolat's picture
Chocolat
288 pencils

very nicely art directed! one of those where the execution so lifts the idea!

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