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Ladder

Agency Network: 
Published/Aired: 
May 2013
Description: 

Print advertisment created by Brancozulu, Brazil for Central Clinic, within the category: Health.

Taking risks early in the morning.
Smoked as soon as he woke up.
Smoking is the leading cause of many kinds of deaths you can avoid.
May 31. World No Tobacco Day.

Advertising Agency: Brancozulu, São Paulo, Brazil
Chief Creative Officer: Glauco Ciasca
Creative Director: Guilherme Avzaradel
Art Director: Pedro Candelaria
Copywriter: Bruno Ugo
Photographer: Eduardo Fragata
Account Supervisors: Matheus Figueiró
Media: Nathália Cantalejo

Comments (2)

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monoliz's picture
monoliz
Activity Score 1304

the previous print is better executed, this analogy is sort of forced and uninteresting

certaintly's picture
certaintly
Activity Score 3994

exactly. forced analogy.

it's like theyre saying a dangerous cigarette is about as likely as this bizarre scenario

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