Central Clinic: Ladder

Taking risks early in the morning.
Smoked as soon as he woke up.
Smoking is the leading cause of many kinds of deaths you can avoid.
May 31. World No Tobacco Day.

Advertising Agency: Brancozulu, São Paulo, Brazil
Chief Creative Officer: Glauco Ciasca
Creative Director: Guilherme Avzaradel
Art Director: Pedro Candelaria
Copywriter: Bruno Ugo
Photographer: Eduardo Fragata
Account Supervisors: Matheus Figueiró
Media: Nathália Cantalejo
Published: May 2013

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2 comments

monoliz's picture
monoliz
1326 pencils

the previous print is better executed, this analogy is sort of forced and uninteresting

certaintly's picture
certaintly
4060 pencils

exactly. forced analogy.

it's like theyre saying a dangerous cigarette is about as likely as this bizarre scenario

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