Central Clinic: Car

Learned how to take risks with his dad.
Started smoking at home.
Smoking is the leading cause of many kinds of deaths you can avoid.
May 31. World No Tobacco Day.

Advertising Agency: Brancozulu, São Paulo, Brazil
Chief Creative Officer: Glauco Ciasca
Creative Director: Guilherme Avzaradel
Art Director: Pedro Candelaria
Copywriter: Bruno Ugo
Photographer: Eduardo Fragata
Account Supervisors: Matheus Figueiró
Media: Nathália Cantalejo
Published: May 2013

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4 comments

apuorva's picture
apuorva
104 pencils

i like !!!
wat a brilliant way to say wihout stating the obvious ...

tirthomitro's picture
tirthomitro
2722 pencils

i agree. the campaign is extremely insightful and well executed stuff. nice.

they showed me a picture & i laughed
dignity has never been photographed

monoliz's picture
monoliz
1326 pencils

good

certaintly's picture
certaintly
4060 pencils

from* his dad

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