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Center Parcs Meetings & Events: Mountains
What about hitting a few slopes before the product presentation?
Center Parcs is well-known for their holiday parks in The Netherlands, Belgium, France and Germany. The parcs are all nicely settled in nature and you can do al kinds of holiday-activities like mountainbiking, bowling, golf, etc. What's less known is their business-accomadations (Center Parks Meetings & Events) for training, presentations, seminars, teambuilding-activities, etc. In this campaign business-models and powerpoint presentation graphics suggest to come and do business-stuff in Center Parcs. The campaign is also being launched online in all kinds of powerpoint-animations.
Advertising Agency: Ogilvy, Amsterdam, The Netherlands
Art Director: Marco de Jong
Copywriter: Thijs Bontje
Published: October 2007
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Comments
WTF!!
Hideous.
roooonc....
no!
come oooooooooon!!
These illustrations meant to look goofy, like the charts businessman do. I love it.
these are great graphics for annual report. but for this... naaaaaah!
come on, peeps. think about the target: business execs, managers and those in charge of booking events. these executions are perfect for that.