Center Parcs Meetings & Events: Bowling

Come and throw some strikes after the boardmeeting

Center Parcs is well-known for their holiday parks in The Netherlands, Belgium, France and Germany. The parcs are all nicely settled in nature and you can do al kinds of holiday-activities like mountainbiking, bowling, golf, etc. What's less known is their business-accomadations (Center Parks Meetings & Events) for training, presentations, seminars, teambuilding-activities, etc. In this campaign business-models and powerpoint presentation graphics suggest to come and do business-stuff in Center Parcs. The campaign is also being launched online in all kinds of powerpoint-animations.

Advertising Agency: Ogilvy, Amsterdam, The Netherlands
Art Director: Marco de Jong
Copywriter: Thijs Bontje
Published: October 2007

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4 comments

kgeiger's picture
kgeiger
7024 pencils

Some of these visuals work, but most are just a mystery. And even the best ones (golf, kayak, butterfly) have to be seen together to understand... For me anyway... Sorry.

refrigerator robot's picture
refrigerator robot
10 pencils

The golf one is by far the most relevant, but good god do the lines need work.

teenie's picture
teenie
1894 pencils

These could be so interesting if the writing was clever.

picky2's picture
picky2
280 pencils

They translated the lines in english, the original is in dutch and work much better. Do you have any suggestions what a good english line would be>>??

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