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12 comments

swat's picture
swat
357 pencils

Before everyone starts saying "wtf!"...the brand in India is positioned as a product that helps people to keep their mouth shut, when they should.

Interesting art.

biabitch's picture
biabitch
298 pencils

is the copy a translation?

curly's picture
curly
68 pencils

i am an Indian and seriously WTF what the holy crappy silly fuck
forget making sense, where the fuck did this positioning statement come from? it's high time o&m Mumbai dropped its self righteous, pompous attitued, it's only going to take them down, and here's proof. ummhmmm

swat's picture
swat
357 pencils

Positioning statement comes from the fact, tat without tat...no one wd be able to understand y tat copy is given.

I think the idea is ok...but somehow messed up on the execution...has no connect between TVC n the print.
The guys shown here, don't even look Indian.
Art direction is good.

devkarthik's picture
devkarthik
409 pencils

except art noting works.

- kk

darth_darkcape's picture
darth_darkcape
100 pencils

WTF!

olivorio's picture
olivorio
34 pencils

We need to know the market first, India have very different culture. Great Art Direction

bknowlden's picture
bknowlden
3647 pencils

Great art direction.

tantrik_indian's picture
tantrik_indian
953 pencils

WTF!!
I am from India. There is no 'cultural' relevance.
Just a scam ad.

~~this paranoid survived!~~

Rajib's picture
Rajib
369 pencils

Can someone explain please...

vshalt's picture
vshalt
4 pencils

gr8 art. but what is it all about. the idea doesnt seem to work.

Margaret Gay's picture
Margaret Gay
144 pencils

im lost

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