Centennial College: World
You'd sleep 'til noon too.
If your plans included changing the world.
Be great. Start here. Centennial College
Advertising Agency: Smith Roberts Creative Communications, Toronto, Canada
Creative Directors: Brian Smith, Malcolm Roberts
Art Director: Greg Kouts
Copywriter: Dave Barber
Photographer: Daniel Ehrenworth/Veer
Published: September 2009
5 Comments
hey. College Kids sleep till noon.. but they weren't studying.. LOL
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
Ok this doesn't give students an idea as to what benefits Centennial offers. If your student will be recognized and accepted for being a sleep till noon change the world kind of person at Centennial is this for the student's that are looking for acceptance? It sends a strange message. Outside of telling them "Be great. Start here." why wouldn't it be about the offerings of how they could be great and why they should start there.
There's a difference between reaching to young people and reaching to losers. On this ad, the textures and the 'kleenex' is not apelling talented people at all. It's alright if this College helps 'special people' but I never heard about a College doing that.
copy smacks of sarcasm
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~ Quite obviously, I have gathered no moss ! ~
copy smacks of sarcasm
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~ Quite obviously, I have gathered no moss ! ~