Centennial College: Boss

Meet the new boss
Be great. Start here. Centennial College

Advertising Agency: Smith Roberts Creative Communications, Toronto, Canada
Creative Directors: Brian Smith, Malcolm Roberts
Art Director: Greg Kouts
Copywriter: Dave Barber
Photographer: Daniel Ehrenworth/Veer
Published: September 2009

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tantrik_indian's picture
953 pencils


~~this paranoid survived!~~

tantrik_indian's picture
953 pencils


~~this paranoid survived!~~

Grace's picture

I don't profess to have enjoyed this campaign, but I think this is one of the better ones.
To me it says even your manager/boss was once a student eating out of a can.

The campaign as a whole is disappointing. I didn't choose my university based on who understands/accepts the intricacies of student life-style best.
You don't see the top 50 ranked Universities in the world promoting themselves as a social club.
I guess they are trying to reach a market with different values...???

On the other hand... it might just be crap!!

Chori Arg's picture
Chori Arg
173 pencils

that's so 90s.

My Dad is an Ad Man's picture
My Dad is an Ad Man
34 pencils


Sergey_Kolos's picture
10 pencils

A big hairy "?" is here....

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