Meet the new boss
Be great. Start here. Centennial College
Advertising Agency: Smith Roberts Creative Communications, Toronto, Canada
Creative Directors: Brian Smith, Malcolm Roberts
Art Director: Greg Kouts
Copywriter: Dave Barber
Photographer: Daniel Ehrenworth/Veer
Published: September 2009
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6 Comments
Lame
~~this paranoid survived!~~
Lame
~~this paranoid survived!~~
I don't profess to have enjoyed this campaign, but I think this is one of the better ones.
To me it says even your manager/boss was once a student eating out of a can.
The campaign as a whole is disappointing. I didn't choose my university based on who understands/accepts the intricacies of student life-style best.
You don't see the top 50 ranked Universities in the world promoting themselves as a social club.
I guess they are trying to reach a market with different values...???
On the other hand... it might just be crap!!
that's so 90s.
6/10
A big hairy "?" is here....