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8 comments

Jumo's picture
Jumo
592 pencils

J'ai pas compris…

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Jumo,
Art Director FP7 Morocco

fersvax's picture
fersvax
1237 pencils

Hideous!!!

FER.

Rog's picture
Rog
6094 pencils

Have a glass of water, a good a lie down...
then give the account to an agency who gives a fuck.

>>>> That's not an ad. THIS is an ad.

Rolf's picture
Rolf

the entire campaign has models looking as though the air conditioners in the store arent working... oi like the concept but the execution is poor!!!

kgeiger's picture
kgeiger
7079 pencils

In all three adverts, the store looks pretty normally sized. Or am I just not geting the idea?

faisan's picture
faisan
2 pencils

it looks indeed as if the air conditionner isn't working but another thing is that the product is a sport shop, so the target has to be prepared after visiting it and not before.i wonder if the concept works for this product...

GianT's picture
GianT
56 pencils

I think it would have worked better if the models were shown very little compared to the departments of the shop, then we would have this idea of high size. And it would work wayyy better if the models showed something more realistic on their faces!!

naresh's picture
naresh
294 pencils

in this entire campaign models were good.
But expression are bad.
If they change expression like they having pain in legs and body.
(im a just graphic designer)

Noddy

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