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Centauro: The largest, 1
The largest sports chain store in South America.
You better go prepared.
Centauro. Your sport is our passion.
Advertising Agency: Salles Chemistri, São Paulo, Brazil
Creative Director: Hugo Rodrigues
Art Director: André Marques
Copywriter: Daguito Rodrigues
Photographer: Guto Nóbrega
Published: May 2007
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Comments
J'ai pas compris…
Hideous!!!
Have a glass of water, a good a lie down...
then give the account to an agency who gives a fuck.
>>>> That's not an ad. THIS is an ad.
the entire campaign has models looking as though the air conditioners in the store arent working... oi like the concept but the execution is poor!!!
In all three adverts, the store looks pretty normally sized. Or am I just not geting the idea?
it looks indeed as if the air conditionner isn't working but another thing is that the product is a sport shop, so the target has to be prepared after visiting it and not before.i wonder if the concept works for this product...
I think it would have worked better if the models were shown very little compared to the departments of the shop, then we would have this idea of high size. And it would work wayyy better if the models showed something more realistic on their faces!!
in this entire campaign models were good.
But expression are bad.
If they change expression like they having pain in legs and body.
(im a just graphic designer)
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