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Cellucom: Wife

Cellucom: Wife
Your rating: None Average: 6.4 (20 votes)

Concentrate on the road, not your conversation.

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Satyen Adhikari
Copywriters: Dylan Kidson, Melanie Clancy and Mel Harvey
Designer: Leonardo Borges
Photographer: Nader Bilgrami
Retoucher: JV and Rocelo Lamboloto
Other Credits: Ramzi Moutran
Published: February 2009

Comments

john doe's picture 1501 pencils

nice idea.
not the best artwork... but very clever.

Jet Propulsion Lab's picture 10500 pencils

Love it.
Copy needs a little more love (you're essentially telling us what we're looking at) and that torn piece of asphalt, I don't know. I don't mind it. But the ad (layout) could've been a little leaner and still be impactful.

Very cool idea nevertheless.

Ag's picture 307 pencils

I like the idea. Too bad the photo aint the better. And the copy either.

eldeadevis's picture 306 pencils

It would have been funnier if they had a romantic conversation. The girl combing her hair only distracts from the idea.

sneakyhands's picture 1843 pencils

these are great.
however, i think she should be driving. it doesn't hurt the idea that she isn't. maybe i'm just thinking of how scary it is to ride in a car with my girlfriend, who is always on the phone (sometimes txting).

ccc's picture 329 pencils

I like this one most among the 3!

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DarkSide's picture 899 pencils

Good idea Dubai...wanna hear another good idea?
fire your art director.

Doing great work is hard, criticize others is way easier.

kre8's picture 993 pencils

i find it attrocious.
sorry.

Guest Commentator's picture 58 pencils

not so gay after all

Guest's picture
1

good thing that the car is switched off...

see the key

Guest's picture

i know this girl, she is quite a sleeparound

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