Cellucom: Wife
Concentrate on the road, not your conversation.
Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Satyen Adhikari
Copywriters: Dylan Kidson, Melanie Clancy and Mel Harvey
Designer: Leonardo Borges
Photographer: Nader Bilgrami
Retoucher: JV and Rocelo Lamboloto
Other Credits: Ramzi Moutran
Published: February 2009



Comments
nice idea.
not the best artwork... but very clever.
Love it.
Copy needs a little more love (you're essentially telling us what we're looking at) and that torn piece of asphalt, I don't know. I don't mind it. But the ad (layout) could've been a little leaner and still be impactful.
Very cool idea nevertheless.
I like the idea. Too bad the photo aint the better. And the copy either.
It would have been funnier if they had a romantic conversation. The girl combing her hair only distracts from the idea.
these are great.
however, i think she should be driving. it doesn't hurt the idea that she isn't. maybe i'm just thinking of how scary it is to ride in a car with my girlfriend, who is always on the phone (sometimes txting).
I like this one most among the 3!
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Good idea Dubai...wanna hear another good idea?
fire your art director.
Doing great work is hard, criticize others is way easier.
i find it attrocious.
sorry.
not so gay after all
good thing that the car is switched off...
see the key
i know this girl, she is quite a sleeparound
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