February 2009

Print advertisment created by Ogilvy, United Arab Emirates for Cellucom, within the category: Professional Services.

Concentrate on the road, not your conversation.

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Satyen Adhikari
Copywriters: Dylan Kidson, Melanie Clancy and Mel Harvey
Designer: Leonardo Borges
Photographer: Nader Bilgrami
Retoucher: JV and Rocelo Lamboloto
Other Advertising Agencys: Ramzi Moutran

Comments (11)

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Highest Rated

Guest Commentator's picture
Guest Commentator
Activity Score 58

not so gay after all

john doe's picture
john doe
Activity Score 1571

nice idea.
not the best artwork... but very clever.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Love it.
Copy needs a little more love (you're essentially telling us what we're looking at) and that torn piece of asphalt, I don't know. I don't mind it. But the ad (layout) could've been a little leaner and still be impactful.

Very cool idea nevertheless.

Ag's picture
Activity Score 305

I like the idea. Too bad the photo aint the better. And the copy either.

eldeadevis's picture
Activity Score 306

It would have been funnier if they had a romantic conversation. The girl combing her hair only distracts from the idea.

sneakyhands's picture
Activity Score 1857

these are great.
however, i think she should be driving. it doesn't hurt the idea that she isn't. maybe i'm just thinking of how scary it is to ride in a car with my girlfriend, who is always on the phone (sometimes txting).

DarkSide's picture
Activity Score 1066

Good idea Dubai...wanna hear another good idea?
fire your art director.

kre8's picture
Activity Score 989

i find it attrocious.

Guest Commentator's picture
Guest Commentator
Activity Score 58

not so gay after all

Guest's picture

good thing that the car is switched off...

see the key

Guest's picture

i know this girl, she is quite a sleeparound