Agency Network: 
March 2008

Print advertisment created by Y&R, United Arab Emirates for Cello, within the category: Office Equipment.

Get intimate. Write a letter.

Advertising Agency: Team Y&R, Dubai, UAE
Creative Director: Shahir Ahmed
Art Director / Illustrator / Typographer: Dinesh Tharippa
Copywriter: Shamrock Nevis

Comments (14)

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Disco Munky's picture
Disco Munky
Activity Score 3890

That's really nice.

I like that they don't try to draw "love" for a change but just a well observed moment of intimacy but just with a quick sketch, which also kind of fits those types of moments.

Well crafted elegance.

I really like.

And seeing as I'm first to say something I get to call dips on any suggestions that people give that I may find use for in , oh lets book. That cool with everyone?


"Make a name, or be defamed"

Doin' it for the points

krish.kini's picture
Activity Score 52

should have been a girl on a guy... would have depicted intimacy properly

Disco Munky's picture
Disco Munky
Activity Score 3890

So, that's picture of two dudes feet is it?

We'll get them to change it to straight intimacy so you don't fret.


Doin' it for the points

triqaziz's picture
Activity Score 133

I am totaly agree with Disco, providing this kind of quick, complete understanding of a theme is very rear mostly people got a part of the add, but this is perfect, even it have some similar impact with an old add also from UAE but this one is good.

I-know-all's picture
Activity Score 53

Guys... if this ad is for pen.. then i want to know.. why that pen is better than other's.
Otherwise I can also write a letter with any other the world.. According to this ad.. I dont necessarily need 'Cello Pens'.

petek's picture
Activity Score 1894


chinaski's picture
Activity Score 951

You can also be happy without drinking Coca Cola. IMO, this ad is made to promote brand values. So I wouldn't expect hard sell (based on a product USP) in these kind of ADs.

theanc's picture
Activity Score 2783

I agree. The ad is great. Period.

chederico's picture
Activity Score 40

Well said I-Know-All.

j4son's picture
Activity Score 266


yun siang orangutan's picture
yun siang orangutan
Activity Score 298

Good work.

Guest commenter's picture
Guest commenter

how can we awer the customers to bye the porduct

Guest commenter's picture
Guest commenter

hey guyz
i'm doing a class project on "cello pen".......
can u plz help me out by telling me some useful point abt "cello pen"

Guest commenter's picture
Guest commenter

show the good qualitys of this pen