Celebrations: Fils
Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Head of Art: Sylvie Etchemaite
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Photographer: Clive Stewart


10 Comments
The concept isnt bad. BUT, and thats a big but: horrible acting/poses and a really bad line, manage to ruin a potentially very cool ad.
Quite really.
You sound so strict and severe, like a University teacher. Do you really think they ruined the idea?. I really like to see what would you do, because I'm very curious to know how this should be done.
I think it's funny and well done. All the executions are a bit controversial, which is good because it makes you stop for a minute.
What hath God wrought
Nice photography, very weak concept
@Prof
Horrible acting/poses? This is not a commercial. There is nothing wrong with the "acting".
I agree with Morse. Nicely done and mildly funny (nothing really hilarious, but still).
Clever and very funny.
funny, but cruel.
funny, but cruel.
Hahahahaha xD Awesome. After a long like of suffering with a jobless son you can find peace of not paying the bills at last. (My vision on this one)
why hidden celebrations?