Celcom Mobile: Laser

Plug In. Get Out.

Advertising Agency: M&C Saatchi, Kuala Lumpur, Malaysia
Creative Director: Henry Yap
Art Director: Pauline Ang
Copywriter: Casey Loh
Photographer: Mak Kah Heng (Untold Images)
Additional credits: Kevin Tan (Untold Images)
Published: April 2010

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24 comments

bobby666's picture
bobby666
1460 pencils

can someone please explain me the idea

Jotacef's picture
Jotacef
219 pencils

i see an exageration here, the USB modem shoots a great energy, ¨imagine¨it while being pluged in a computer... Good art work but poor idea.

Guest's picture
Guest

I have no idea :)

Guest's picture
Guest

even i cud nt undrstnd

Liriq's picture
Liriq
10 pencils

Oh shi~! WTF?O_o

reasonwhy's picture
reasonwhy
143 pencils

I think the product is a wifi or 3G key ... So the idea is "By plugin in, you can get out of where you are thanks to Internet".

But this is bad.

tirthomitro's picture
tirthomitro
2696 pencils

W T F??!!

they showed me a picture & i laughed
dignity has never been photographed

Rajish kappad's picture
Rajish kappad
108 pencils

ow min vän ,nice den här er inte mycket trevlig..

Amish's picture
Amish
61 pencils

wtf???

dizzz's picture
dizzz
80 pencils

i think the idea is: why to get wi-fi conection from this little think? turn the laser on, make a hole in the floor. and get better connectivity from your Neighbors... LOL, waste of time.

JustinCarrasquillo's picture
JustinCarrasquillo
523 pencils

Booya!

dizzz's picture
dizzz
80 pencils

you got wonderful pictures in your site, but there no way to response.

Guest's picture
Guest

where arre the lizzards?

Anonymous Author's picture
Anonymous Author
1541 pencils

I dig hot chicks with lasers.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

vasskliss's picture
vasskliss
36 pencils

Beyond comprehension.

Guest's picture
Guest

Y ppl make such ads?

Colish's picture
Colish
146 pencils

terrible.

Crystal Clear's picture
Crystal Clear
83 pencils

hey bro, your single word posts which are mostly negative bothers the sh*t out of me

elyoshiro's picture
elyoshiro
543 pencils

Poor idea

Guest's picture
Guest

(excellent conceptual+ thinking)= (great add)

Guest's picture
Guest

typical malaysian ideas

mikek2's picture
mikek2
28 pencils

I specifically will steer from these products because of this ad.

Guest's picture
Guest

nice art direction. cool!

Guest's picture
Guest

excellent.... good

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