Celcom Broadband: Speed

Plug in. Blast off.

Celcom Broadband connects users to the Internet wherever they are and whenever they want with ease. The use of paper projected from the dongle portrays an endless world of fun and limitless imagination, sending the message of the products ability to deliver the fastest speed, widest coverage and the most entertaining contents anytime, anywhere.

Advertising Agency: M&C Saatchi, Kuala Lumpur, Malaysia
Creative Directors: Henry Yap, Jeff Ooi
Art Director: James Seet
Copywriter: Casey Loh
Illustrators: James Seet, Pui Fun Tham, Violet Tan
Photographer: PASHE Studio
Published: 2009

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29 comments

Ed Rapport's picture
Ed Rapport
724 pencils

My Favorite... Great campaign! Art Direction's rocket propulsion made feel like I just went mach 5. This is one of best piece of art direction i've seen on this site:)

Sushi lover's picture
Sushi lover
901 pencils

very nice art direction! I love this campaign

Dream needs to be big!

Guest's picture
Guest

gr8 work

Adaddicted's picture
Adaddicted
3435 pencils

Cooool campaign!

withalltherespects

JamaisVu's picture
JamaisVu
410 pencils

Just a cool design, no big concept here.

Guest's picture
Guest

I cant Imagine how hard it was to artdirect - One of my best campaign Keep it up......

omarjongar's picture
omarjongar
88 pencils

Great one, i like it

Guest's picture
Guest

great

Prime83's picture
Prime83
497 pencils

I'm jealous. What a great campaign .- Henry Yap and Jeff Ooi, I am officially your fan.

ambareesha's picture
ambareesha
255 pencils

no comments. just admiring.

- @mbi

Cube's picture
Cube
458 pencils

very nice execution.

tanvir raju's picture
tanvir raju
56 pencils

Wow! another canns lion!

Tanvir Hassan

alexander_bickov's picture
alexander_bickov
3279 pencils

Cool execution

Guest's picture
Guest

nice visual nothing more

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

nice visual nothing more

Life is a joke. Laugh.

SoCH_TO's picture
SoCH_TO
953 pencils

hey hey Very Nice work !!

Live with Passion

JFDreamer's picture
JFDreamer
176 pencils

the DJ looks so cool

riyelam's picture
riyelam
370 pencils

Spellbound

Guest's picture
Guest

nice one

Geimima's picture
Geimima
815 pencils

ekselente!

life is a playground

makelogobigger's picture
makelogobigger
417 pencils

the art is fcking amazing! paper art always always always wins!!!!!

STFU and Make the Logo BIGGER!

Guest's picture
Guest

nice

73pixels's picture
73pixels
159 pencils

ART 10/10

chanderjoshi's picture
chanderjoshi
153 pencils

Amazing campaign. Mind-blowing execution. Greeeeeat...........

Migzter13's picture
Migzter13
973 pencils

among the three. This has got to be my favorite. Rockets always kick ass!:D

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

clyse's picture
clyse
4 pencils

great ads..good direction..love it

khalis jaafar

Anonymous Author's picture
Anonymous Author
1541 pencils

Oh, yes!

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

Nice !

awokado's picture
awokado
14 pencils

but using blue color? don't give me enough explosion feeling:)

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