Cekidot Free Weekly Bulletin: Nyusruk

Over-texting, to the weeds you're rushing
Texting While Driving
Uncool, Dude!

Advertising Agency: Existcomm, Yogyakarta, Indonesia
Creative Director: Margareta Wulandari
Art Director: Nanda Giftanina
Copywriter: L. Acynthia Putri
Published: August 2010

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15 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Lovely photography. Wonder what's in the text message ;-)

velle's picture
velle
1550 pencils

Beautiful postcard-perfect photography... I think the concept is interesting, I'm not sure about the copy though - much of the punch could have been lost in translation? Anyway, the 'not cool dude!' might not have worked for a repercussion as serious as skidding sideways n over - lots of people have died like this, with helmet coming off at point of impact.

shahidali's picture
shahidali
4063 pencils

Superb art direction.

shahid

Billoughsby's picture
Billoughsby
5091 pencils

Agree with velle. We hear the comment from time to time that a particular subject is not suited to whimsy. I think this is one of those subjects. This series is cute/funny; the subject isn't. Logical disconnect. Suggests one gets up and dusts off their shoulders after a tumble through a clothesline full of wash or a cornfield. Often not the case.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

velle's picture
velle
1550 pencils

true dat.

ive seen too many dead motorcyclists with their helmets several metres away from them to not care.

pu3's picture
pu3
10 pencils

Cekidot Free Weekly Bulletin is a bulletin for Indonesian teenagers/youngsters. They text while driving all the time, no matter how many signs of warning put on the streets by police, telling them how dangerous texting while driving is. Most of them don't care and keep doing it. Indonesian youngsters seem to be more concerned about "being cool" these days, so this ad wants to show them, how embarrassing/uncool if they fall to the weeds (or neighbor's washing, etc).
The original copy used slang words which is popular among Indonesian youngsters.

velle's picture
velle
1550 pencils

maybe most of them don't care because they haven't been made to think through the consequences of their actions. maybe you could find a way to communicate those consequences in a way only an Indonesian youngster would understand.

telling a kid something is 'dangerous' means very little to them. A kid doesn't have much to lose, compared to an adult, but they don't even know that yet - they don't fully grasp what they stand to lose - and if they do lose an arm or a leg, being Asian, and being young they think, mom and dad will always be there to take care of them.

also, kids tend to do dangerous things knowing full well adults see those acts as dangerous, but their peers see those acts as 'fearless', so they do it to impress their peers, so the word, 'dangerous' is associated with opportunity to improve social standing.

Guest's picture
Guest

i dont think this ad is trying to tell youth "texting while driving is dangerous" instead it tells "texting while driving is not cool cause it can cause you an embarrasing situations"

just like you said, they dont care about danger...but they do care about being cool or not

grubstubbs's picture
grubstubbs
70 pencils

Can't agree more. I think the message should be focused on the danger, not about being cool.

JCSaiKrishna's picture
JCSaiKrishna
731 pencils

This ad is example of thinking visually!

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

byzade's picture
byzade
131 pencils

interesting pict

agatur's picture
agatur
80 pencils

agreed

Dzsoi's picture
Dzsoi
5268 pencils

It's uncool and easy to say 'uncool'. Make me feel that way, "dude".

pedasmanis's picture
pedasmanis
6 pencils

setuju!

coltrane74's picture
coltrane74
16 pencils

nicely done!

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