The price of the coffee fell, the New York Stock Exchange fell, the power of oligarchies fell. Someone had to stay to tell the story. Cedro Textil: 140 years wearing the Brazil.
From chintz to denim, from denim to the future: the history of Brazil's fashion pass through the history of Cedro. Flexile as jeans wear, Cedro always anticipated global trends, invested in textile technology and, through the years, dressed generations and the development of Brazil.
Advertising Agency: Reciclo, Belo Horizonte, Brazil
Creative Director: Marcone Procópio
Art Directors: Renê Bionor, Marcone Procópio
Copywriter: Aline Layoun
Photographer: Márcio Rodrigues
Published: January 2013