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11 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Good timing on the photo ;-) I like the idea.

Has a sort of Ikea look and I wasn't surprised it's from Sweden ;-) maybe it's the meatballs hehe.

byzade's picture
byzade
131 pencils

pasta was not good :)

Guest's picture
Guest

this kind of concept is hard to execute well.. its just disturbing to see someone who is trying to spill spaghetti by "accident" but doesnt manage to do soo.. it looks very FORCED .. they shouldve used an illustration instead. i just like the "look at www for more tips on cleaning" note at the pay off.. sweet landing there.

Hibon's picture
Hibon
3731 pencils

i'm so sorry for the baby... wen he grow up hope he will be less stupid than is father.( this is a "visual" bad idea)

Simple ideas are the best !

Guest's picture
Guest

Though I am a 37 yrs old unmarried man who will decided to never get children, but this baby is so cute!

Guest's picture
Guest

wow is this bad.

thatcliffguy's picture
thatcliffguy
37 pencils

The 'tips' idea connects the 'One bottle for every stain' message, and actually gives good, common household variety for usage.

Maybe an outdoor usage ad with more tips next?

And I can see the reasoning behind speaking to a 'single dad' type audience because typically men want every solution in one convenient place (or bottle).

twitter.com/thatcliffguy

maxchionh's picture
maxchionh
255 pencils

The slogan's structure is misleading... One bottle for every stain, sounds like u need one bottle for every single stain (e.g. There's someone for everyone, means there's a different person for everyone, not the same person being banged up by the whole world).... It should either be "One bottle. For every stain." or One bottle for all stains - though this doesn't sound nice...

velle's picture
velle
1550 pencils

"One bottle. For every stain." Yes.
The original line suggests I have to pour the entire bottle on one stain, then go out and buy another bottle

Billoughsby's picture
Billoughsby
5091 pencils

"One bottle for every stain" makes sense to me in the same way that "The only cleaner you'll ever need" would. Which is to say I get it right away, past all filters, proper or not. I think most people will.

The problem I have here is that the guy doesn't look for even a half instant as if he's really tripping or losing control. Extremely unconvincing, so much so that it derails the whole thing, and I never get to the helpful household hints. (Although I did my due diligence and read them. Nice idea.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

XQuantum's picture
XQuantum
63 pencils

IMO, a Ad should not have soooooooooo many stuff to read...

But depending on where you'd use it, it's Okay.

Not voting since I don't know your goal.

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