Advertisement

Head

Agency: 
Published/Aired: 
July 2010
Description: 

Pain, we will find you. Ceata Acupuncture

Advertising Agency: Dentsu Latin America, Sao Paulo, Brazil
Vice President: Niki Tsuji
Executive Creative Directors: Felipe Cama, Alexandre Lucas
Creative Director: Felipe Cama, Alexandre Lucas
Copywriter: Gabriel Schmitt
Art Directors: Estefânio Holtz, Rodrigo Burdman
Illustrator: Vetor Zero
Print: Render
Advertiser: Äôs
Supervisor: Dr. Wu Tow Kwang
Account Manager: Tiago Lara
Planner: Flavia Faust

Comments (6)

Log in or register to post comments

Highest Rated

velle's picture
velle
Activity Score 1550

oh yes. at first, i thought sliced-up human anatomy might be a little off-putting, but this absolutely nailed it -
this works because of the high quality of the illustrations, and the surrealness of long, clean nerve endings. if it were more realistic, id start thinking corpses and death, and how and why they did, and be a little overwhelmed by the morbidness of it all. and morbidness is not even funeral home ads want to be associated with.
the cleverness of it made me reserve judgment. so, kudos to the creative team.
however, because the imagery is so unusual, and strong, i feel it overpowers the branding - i go away remembering the image, but i have already forgotten the brand.

Jupiter's picture
Jupiter
Activity Score 547

hahaha...nice one:-)

commenting just to gather more pencils:-)

Adaddicted's picture
Adaddicted
Activity Score 3435

this one came from Dr. Wu Tow Kwang's brain?

withalltherespects

Geimima's picture
Geimima
Activity Score 824

this one is the best

life is a playground

BabakHo's picture
BabakHo
Activity Score 11

Like it!

Guest's picture
Guest

like too!

velle's picture
velle
Activity Score 1550

oh yes. at first, i thought sliced-up human anatomy might be a little off-putting, but this absolutely nailed it -
this works because of the high quality of the illustrations, and the surrealness of long, clean nerve endings. if it were more realistic, id start thinking corpses and death, and how and why they did, and be a little overwhelmed by the morbidness of it all. and morbidness is not even funeral home ads want to be associated with.
the cleverness of it made me reserve judgment. so, kudos to the creative team.
however, because the imagery is so unusual, and strong, i feel it overpowers the branding - i go away remembering the image, but i have already forgotten the brand.

Advertisement

20% Off Sale at iStock until December 9th 2016