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Arm

Agency: 
Published/Aired: 
July 2010
Description: 

Pain, we will find you. Ceata Acupuncture

Advertising Agency: Dentsu Latin America, Sao Paulo, Brazil
Vice President: Niki Tsuji
Executive Creative Directors: Felipe Cama, Alexandre Lucas
Creative Director: Felipe Cama, Alexandre Lucas
Copywriter: Gabriel Schmitt
Art Directors: Estefânio Holtz, Rodrigo Burdman
Illustrator: Vetor Zero
Print: Render
Advertiser: Äôs
Supervisor: Dr. Wu Tow Kwang
Account Manager: Tiago Lara
Planner: Flavia Faust

Comments (14)

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Highest Rated

aRianna_.'s picture
aRianna_.
Activity Score 281

It's great how they land the idea of pin-pointing the exact spot where the pain is, perfect image for the service it advertises, and the benefits for it's clients.

Could have worked more on the copy though...

sold's picture
sold
Activity Score 3305

this lines should be muscular fibres? look like vases sanguines
and i thought acupuncture works in the nervous system to hit the pain in organs, muscles, bones...
anyway, just a try

lynnholilin's picture
lynnholilin
Activity Score 118

looks like licorice :-D

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

Geimima's picture
Geimima
Activity Score 824

nice art

life is a playground

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Nice visuals. Copy so so.

Hiperion's picture
Hiperion
Activity Score 3138

sold, what the difference (physically) between muscular fibres and vases sanguines???
come on, guy :DDDDD

Reality Check's picture
Reality Check
Activity Score 2537

It's a glorious tangle of excess.

rurorjuror's picture
rurorjuror
Activity Score 745

uugh, scary. naturalistic.^)

talkingisfree's picture
talkingisfree
Activity Score 2710

I think it's a good idea that could be great but is quite bad realized and now is just ok.

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

i laughed! I think i liked it! :D

coquelicot-creative's picture
coquelicot-creative
Activity Score 5

It's not the reality

Dzsoi's picture
Dzsoi
Activity Score 8095

No, it's an ad.

Ramezani's picture
Ramezani
Activity Score 315

nice visual.. i like

mikistefanoski's picture
mikistefanoski
Activity Score 195

creepy but i like it.

aRianna_.'s picture
aRianna_.
Activity Score 281

It's great how they land the idea of pin-pointing the exact spot where the pain is, perfect image for the service it advertises, and the benefits for it's clients.

Could have worked more on the copy though...

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