Ceata Acupuncture: Arm

Pain, we will find you. Ceata Acupuncture

Advertising Agency: Dentsu Latin America, Sao Paulo, Brazil
Vice President: Niki Tsuji
Executive Creative Directors: Felipe Cama, Alexandre Lucas
Creative Director: Felipe Cama, Alexandre Lucas
Copywriter: Gabriel Schmitt
Art Directors: Estefânio Holtz, Rodrigo Burdman
Illustrator: Vetor Zero
Print: Render
Advertiser: Äôs
Supervisor: Dr. Wu Tow Kwang
Account Manager: Tiago Lara
Planner: Flavia Faust

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14 comments

sold's picture
sold
2685 pencils

this lines should be muscular fibres? look like vases sanguines
and i thought acupuncture works in the nervous system to hit the pain in organs, muscles, bones...
anyway, just a try

lynnholilin's picture
lynnholilin
118 pencils

looks like licorice :-D

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

Geimima's picture
Geimima
815 pencils

nice art

life is a playground

Blashyrkh's picture
Blashyrkh
32698 pencils

Nice visuals. Copy so so.

Hiperion's picture
Hiperion
3138 pencils

sold, what the difference (physically) between muscular fibres and vases sanguines???
come on, guy :DDDDD

Reality Check's picture
Reality Check
1744 pencils

It's a glorious tangle of excess.

rurorjuror's picture
rurorjuror
714 pencils

uugh, scary. naturalistic.^)

talkingisfree's picture
talkingisfree
2455 pencils

I think it's a good idea that could be great but is quite bad realized and now is just ok.

CUTIEPIE's picture
CUTIEPIE
347 pencils

i laughed! I think i liked it! :D

coquelicot-creative's picture
coquelicot-creative
5 pencils

It's not the reality

Dzsoi's picture
Dzsoi
5114 pencils

No, it's an ad.

Ramezani's picture
Ramezani
313 pencils

nice visual.. i like

mikistefanoski's picture
mikistefanoski
193 pencils

creepy but i like it.

aRianna_.'s picture
aRianna_.
281 pencils

It's great how they land the idea of pin-pointing the exact spot where the pain is, perfect image for the service it advertises, and the benefits for it's clients.

Could have worked more on the copy though...

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