Well, it's not like that.
Usually, the victim is an innocent.
Drive cautiously, save a life!
A campaign initiated by The Centre Of Consultancy For The Road Victims
Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Copywriter: Laura Nedelschi
Group Creative Director / Copywriter: Silviu Nedelschi
Group Creative Director / Art Director: Vali Petridean
Photographer: Upstairs Studio
Retoucher: Upstairs Studio
Production: Mitra Film
Published: November 2012