I helped a copywriter become a creative director.
Homeless and disable people are helping many advertising professionals to achieve success. Not mentioning the ones wounded in wars and the ones infected with AIDS, who are always giving a helping hand. But, isn’t it the other way around? Next time you have a brilliant idea for a starving nation, war refugees or AIDS victims ad, remember to ask yourself this: brilliant for whom?
Clube de Criação do Rio de Janeiro
Advertising Agency: Giovanni+Draftfcb Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Marcelo Lobo
Copywriter: Rafael Pitanguy
Photographer: Gustavo Malheiros
Published: June 2007