CCFD – Terre Solidaire: My name is Money, Fruit man labour

Advertising campaign for the non-profit association CCFD–Terre Solidaire, first French development NGO, which supports local initiatives in South and East developing countries. Their new campaign fights against tax havens, cancer of the south developing countries.

Advertising Agency: Euro RSCG C&O, Suresnes, France
Creative Directors: Olivier Moulierac, Jérôme Galinha
Art Director: Julien Saurin
Copywriter: Nicolas Gadesaude
Director : Hervé Plumet
Illustration : Atelier Roger Pfund
Agency producer: Corinne Dutoit‐Costa
Agency account managers: Agathe Bousquet, Benoît Lozé, Camille Cros
Published: September 2010


Guest's picture

Simple & good :-)

Saand's picture
150 pencils

Great copy, visual hm.....

Saand's picture
150 pencils

but the whole campaign fits

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