sloppy4's picture
1494 pencils

whoa. are they still rocking the analog radio tuners in brazil? cuba i could see, but not brazil.

TopJeff's picture
479 pencils

Yeah, I barely recognized the bars as having anything to do with a radio. I thought it was a ruler at first.


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maicol's picture
44 pencils


Mukirana171's picture
2 pencils

I´m from Rio de Janeiro. Good idea, but bad timing, definetely. However, there´s a good chance tough, that the population of Recife, (where this ad agency is from)might still be listening, of course a small percentage of the population, to analogic radio...

prozac_republic's picture
196 pencils

radinho de pilha?

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

oshe's picture
852 pencils

nice concept, i dont like the art direction. Its bored and old fashión, and the colors, eummm.


WeirdDog's picture
209 pencils

nice idea.

Donald Draper's picture
Donald Draper
137 pencils

OMG yeah, maybe "modern" people really can't get the idea because it's an analogic tuner... hello?
Let's try to give at least a "creative" call about the ads.

Still being a good idea.

sloppy4's picture
1494 pencils

you're right, modern people use "OMG."

Donald Draper's picture
Donald Draper
137 pencils

I learned that from an account executive, WTF also....

topawers's picture
139 pencils


Rog's picture
6092 pencils

ye olde worlde thoughte
what about pole vaulting onto some lcd equalizer bars?

>>>> That's not an ad. THIS is an ad.

itch's picture
806 pencils

nice idea n execution.

* it's not how good you are. it's how good you want it to be *

kc_brock's picture
703 pencils

the idea is pretty good as a series, individually they're boring.

& what's up with the light pastel colors in the background changing on each one? that was lame in 1995.


Bauducco's picture
297 pencils

It´s a nice campaign.

I think most people are looking for award winning kinda stuff, with amazing art work and an idea where you think for 1 second and then crack up "oh my god, that was genius!". Nothing wrong about that, but I think the most importante is to analyze if the ad simply works or not. For me, this one works.

dookievil's picture
92 pencils

Me gusta, además no le veo ningún problema en que es un radio analogo, es una tonteria, igual el sintonizador de esa manera es un código universal de este medio.

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