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16 comments

sloppy4's picture
sloppy4
1496 pencils

whoa. are they still rocking the analog radio tuners in brazil? cuba i could see, but not brazil.

TopJeff's picture
TopJeff
479 pencils

Yeah, I barely recognized the bars as having anything to do with a radio. I thought it was a ruler at first.

Jeff

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TopCreatives, the premier online community for creative pros.

maicol's picture
maicol
44 pencils

mmmmm....

Mukirana171's picture
Mukirana171
2 pencils

I´m from Rio de Janeiro. Good idea, but bad timing, definetely. However, there´s a good chance tough, that the population of Recife, (where this ad agency is from)might still be listening, of course a small percentage of the population, to analogic radio...

prozac_republic's picture
prozac_republic
196 pencils

radinho de pilha?

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

oshe's picture
oshe
852 pencils

nice concept, i dont like the art direction. Its bored and old fashión, and the colors, eummm.

··o.s.h.e··

WeirdDog's picture
WeirdDog
209 pencils

nice idea.

Donald Draper's picture
Donald Draper
137 pencils

OMG yeah, maybe "modern" people really can't get the idea because it's an analogic tuner... hello?
Let's try to give at least a "creative" call about the ads.

Still being a good idea.

sloppy4's picture
sloppy4
1496 pencils

you're right, modern people use "OMG."

Donald Draper's picture
Donald Draper
137 pencils

I learned that from an account executive, WTF also....

topawers's picture
topawers
139 pencils

boring

Rog's picture
Rog
6094 pencils

ye olde worlde thoughte
what about pole vaulting onto some lcd equalizer bars?

>>>> That's not an ad. THIS is an ad.

itch's picture
itch
806 pencils

nice idea n execution.

* it's not how good you are. it's how good you want it to be *

kc_brock's picture
kc_brock
703 pencils

the idea is pretty good as a series, individually they're boring.

& what's up with the light pastel colors in the background changing on each one? that was lame in 1995.

rd

Bauducco's picture
Bauducco
297 pencils

It´s a nice campaign.

I think most people are looking for award winning kinda stuff, with amazing art work and an idea where you think for 1 second and then crack up "oh my god, that was genius!". Nothing wrong about that, but I think the most importante is to analyze if the ad simply works or not. For me, this one works.

dookievil's picture
dookievil
92 pencils

Me gusta, además no le veo ningún problema en que es un radio analogo, es una tonteria, igual el sintonizador de esa manera es un código universal de este medio.

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