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CBC Radio 2: It's a new 2

CBC Radio 2: It's a new 2
Your rating: None Average: 4.8 (31 votes)

It’s a NEW 2
Be musically curious. Open your ears to the unique. The new CBC Radio 2 is a music mix you won’t hear anywhere else - Canadian and commercial free. It’s a musical adventure. It’s the new Radio 2. Visit www.thenew2.ca

Advertising: CBC English Communications Dept., Toronto, Canada
Creative Director: Jill Atkinson
Art Director: Matthew LeHoux
Copywriter: Ron Thompson
Published: July 2008

Comments

www.jackmancer.com's picture 731 pencils

Eyecatching but could have been done better with some extra effort. To many 'fonts', to little 'real' pictures.

Guest's picture

I've seen your work jack and you sir are the last person that should be making a comment on anyone's work. Read a book, take a design class.

Guest's picture

mobinil egypt done it before nicer :)

Guest's picture

plz give link of that ad

silvi's picture 1464 pencils

This is not creative

Guest's picture

Nice job of the trainee... no, it´s not nice, fire him please! Even his coffee it´s awfull. Oh fuck!! XP

Guest's picture

Actually, you can get it somewhere else ,,, with the originator of the format www.ckua.com , a listener supported (as opposed to tax subsidised) radio service based in Alberta Canada. CKUA in fact pre-dates the CBC by almost a decade and is Canada's first educational and first public broadcaster. CBC Radio 2's new format is essentially a facsimile of what CKUA has been offering for almost 15 years.Check it out.

Guest's picture

great work

Guest's picture

what was wrong with the old one? )
UA

Guest's picture

I quite like it. What else are you going to do with a brand named after a number?

Guest's picture

whats happening to advertising nowadays?
This is too far from a creative execution...and also looks old!!!

hagemony's picture 270 pencils

i think there are many efforts and creative way to say something new. come on guys you should explored well.

Juan Cabral's picture 719 pencils

This guys have probably spent 95% of their brainstorming time talking about the last ice hockey match.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

You need to get a life, you're not even Juan Cabral.

Jumo's picture 588 pencils
3

It's a new 2 but not a new ad.

---
Jumo,
Art Director FP7 Morocco

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