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Cavemans

Published/Aired: 
January 2007

Tags

Description: 

Whatever happens, feel good. Radio Contact

Advertising Agency: Leo Burnett, Belgium
Account Team: Rodolphe Coonen, Lise Gausset
Creative Directors: Jean-Paul Lefebvre, Michel De Lauw
Copywriter: Gregory Ginterdaele
Art Director: Marie-Laure Cliquennois
Photographer: Marc Paeps
Retouching: beefactory
Media: Magazines, dailies

Comments (15)

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Highest Rated

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Word

ellehcimeo's picture
ellehcimeo
Activity Score 3516

sorry, i'm really tired and can't seem to make out what this ad is about. can someone help me out? everything is melting i'm so tired.

wgeddes's picture
wgeddes
Activity Score 298

cave men have wandered into the throat of a giant monster. also, he stepped in gum. surely, when his torch hits the monster's uvula it will swallow them whole.

basuca's picture
basuca
Activity Score 48

it is a cunundrum... it means that the copywriter and the art director were swallowed by a whale.

everartz's picture
everartz
Activity Score 7609

when i saw the thumbnail of this i thought it was the hollow of the mouth, or when the
mouth is opened...isnt it?? i dunno!!

| Everartz |

Bernd Setzer's picture
Bernd Setzer
Activity Score 6

Sorry, perhaps I´m tired too, but is there any connection between the scenes and the radio except the idea "Shit happens, but you´ll be happy when you listen to our music"? To me this looks like a typical case of an "Böökeman", thats how we call in my country an ad thats trying to make a link between to things that have nothing in common.

leif_erikson's picture
leif_erikson
Activity Score 4

Hey Bernd, you also know about the Bööökemann? I thought it is just a typical finnish catchfrase. And i don't think you are finnish at all. But you are right. This is defenately a typical Böööööööökemann!

ellehcimeo's picture
ellehcimeo
Activity Score 3516

okay, it looks like it isn't just me. i didn't get this at all! thanks for trying to help. this is Böökeman for sure.

i'm still really tired though.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

no it isn't just you. It's also me.

Have a coffee. Or just go to bed man.

basuca's picture
basuca
Activity Score 48

maybe, contact is a king of radio you can ask for help.

strictalumn's picture
strictalumn
Activity Score 12

hehehe

this is the most none sense ad i've seen... a BAD kind of none sense tough

kc_brock's picture
kc_brock
Activity Score 703

OMG, the geico guys were eaten!

rd

tiny_wordz's picture
tiny_wordz
Activity Score 325

great ad... NOT!

RAZ21's picture
RAZ21
Activity Score 253

ditto. i think it is waaaaaaaaaaaaaay too forced. it's got nice art direction though

Lee Clow's picture
Lee Clow
Activity Score 46

this is the end of advertising as we know it.
get a weird visual, put a small line and an even
smaller logo in the corner.
awards have eaten up the business.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Word

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