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Aussies

Agency: 
Published/Aired: 
March 2009
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Description: 
Advertising Agency: McCann Worldgroup Hong Kong
Creative Directors: Sylvester Song, Thierry Halbroth, Florence Lai
Art Director: Kit Yu
Copywriters: Don Ellis, Vivian Yong
Illustrator: George Cheung

Comments (5)

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Took the words right out of my mouth. Not only does this campaign include various pointless stereotypes (it's not necessarily racist since they're excluding or singling any one race out), it just doesn't provide any clear benefit. It's just a "let's do something clever and people will be interested/buy our product/come to our event" type of campaigns. Completely pointless, why would anyone who's not into rugby now want to watch it (because that's really what it's all about: converting non-rugby fans into rugby fans).

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