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Anina

Agency: 
Published/Aired: 
April 2011
Description: 

The new Business Class

Advertising Agency: McCann Worldgroup, Hong Kong
Executive Creative Director: Thierry Halbroth
Assoc Creative Director: Anita Ng
Senior Copywriter: Don Ellis
Art Director: Kato Tsang
Producer: Mark Cumming / Shoot Logistics
Retoucher: Bon Leung Limited
Photographer: Pete Seaward

Comments (15)

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Highest Rated

maesepedro's picture
maesepedro
Activity Score 90

I like it. Creates a sense of having space.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

So they are saying it feels isolated...IDK I've never flown first class, is that a good thing that you dont feel like you can talk to other people...or they can talk to you?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I think they're saying "Our ads don't have headlines because our seats don't have planes."

YJ's picture
YJ
Activity Score 374

Haha

My_friend_Goo's picture
My_friend_Goo
Activity Score 292

Business class is all about more space. These ads are good, not great, just good

CuriousPencil's picture
CuriousPencil
Activity Score 4225

In all seriousness though, it's a good step away from the norm to remove the furniture from its context almost entirely like this. As well as showing that there's nothing outside this roomy space to worry about, it ensures that attention is focused on the ergonomics and functionality of the area. Pretty smart.

Billoughsby's picture
Billoughsby
Activity Score 5144

Comfortable-looking.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

talkingisfree's picture
talkingisfree
Activity Score 2710

Nice campaign. It says it all, withou saying nothing. Art direction is great.

miko1aj's picture
miko1aj
Activity Score 3086

I just loooove art direction in this, but this particular composition makes my teeth gnash.

shahidali's picture
shahidali
Activity Score 4069

Is it the new business class? Thought it says you can see the new business class from the window...

shahid

kleenex's picture
kleenex
Activity Score 43473

I do not like the ads at all. The people in the ads do look nice though.

BART1234's picture
BART1234
Activity Score 58

Looks good, but the idea feels fake...

AKesseli's picture
AKesseli
Activity Score 210

I want to sit in that chair. The ad wins.

jackblack's picture
jackblack
Activity Score 2350

Sorry, is there a concept here? No. Next.

phillsucks's picture
phillsucks
Activity Score 131

só tem hater nesse caralho.

maesepedro's picture
maesepedro
Activity Score 90

I like it. Creates a sense of having space.

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