Cathay Pacific Airways: Japan Unlimited, Sight

Advertising Agency: McCann Worldgroup, Hong Kong
Executive Creative Director: Thierry Halbroth
Associate Creative Director: Anita Ng
Art Director: Agnes Lee
Chinese Copywriter: Vivian Yong
English Copywriter: Don Ellis
Photography: Connie Hong / Ki Workshop
Illustration: Benny Luk / HATCH.HK
Retouching: Bon Leung Limited
Multimedia Designer: Cyrus Li

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TommyO's picture
1866 pencils

Too rich in details, in my opinion.

ad.cevedo's picture
8 pencils

It's too charged. I don't quite get it, to be honest.

HellFish's picture
170 pencils

I dont see concept

Boxey's picture
8885 pencils

Getting closer to a concept than the others, but still not enough.

Mytwocents's picture
194 pencils

Copy just couldn't be more obvious. Art is fine but that's about it.

vidz913's picture
35 pencils

I agree with Boxey here... this one is closer to a concept... links the copy too... but not quite there yet...

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