Catalonian National Theatre: Heart

horrible way to show play with emotions
is this for Halloween party??
in first look i thought its for PS3

i agree with the above comment BUT I prefer to say the horribeness is an intended one.

I like it. The AW has the twist and pun required for such a campaign.

Very good Idea. To the point.................

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

I kinda see where they're going with this. But maybe if you're going to go down the road of "ripping a heart out = playing with emotions," perhaps you could have shown a heart acting on a theatre stage? It's not a bad thought, but I don't think the image of a heart being ripped out of a chest necessarily implies "playing with emotions."

No one will be "indifferent" to this ad...but shall we "banalize" violence in the name of creativity ? i think there is other ways to find a great "emotional" idea for TNC.

Nice except whoever it is is ripping out a lung, not a heart.

El missatge és més violent que emotiu. Penso que busque més l'impacte que les emocions. No hi ha idees millors?

Kano Wins! FATALITY!

its far too gross to look at the ad long enough to realize that it is for a play

not bad, but not great either.

why does the blood look fake? it's too dark and shiny. it looks like the shirt is plastic... that blood doesnt get soaked. PShop?

I don't know, I kind of like it. I think it could be executed better but I like the visceral feel to it combined with the playing with your emotions line. It's not perfect but it's almost there.

Wow. The ultimate see/say.