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14 comments

sonucoues2002's picture
sonucoues2002
804 pencils

horrible way to show play with emotions
is this for Halloween party??
in first look i thought its for PS3

shahidali's picture
shahidali
4063 pencils

i agree with the above comment BUT I prefer to say the horribeness is an intended one.

I like it. The AW has the twist and pun required for such a campaign.

shahid

sawantsarthak's picture
sawantsarthak
89 pencils

Very good Idea. To the point.................

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

Pedestrian's picture
Pedestrian
438 pencils

I kinda see where they're going with this. But maybe if you're going to go down the road of "ripping a heart out = playing with emotions," perhaps you could have shown a heart acting on a theatre stage? It's not a bad thought, but I don't think the image of a heart being ripped out of a chest necessarily implies "playing with emotions."

Hibon's picture
Hibon
3731 pencils

No one will be "indifferent" to this ad...but shall we "banalize" violence in the name of creativity ? i think there is other ways to find a great "emotional" idea for TNC.

Simple ideas are the best !

shahidali's picture
shahidali
4063 pencils

interesting thought. i agree with you...

shahid

SeanMartin's picture
SeanMartin

Nice except whoever it is is ripping out a lung, not a heart.

JORDI's picture
JORDI
96 pencils

El missatge és més violent que emotiu. Penso que busque més l'impacte que les emocions. No hi ha idees millors?

®'s picture
®
131 pencils

Kano Wins! FATALITY!

mark3r's picture
mark3r
1937 pencils

Cracked me up! XD

:::MARK3R:::

vidya.shankaran's picture
vidya.shankaran
724 pencils

its far too gross to look at the ad long enough to realize that it is for a play

pscs's picture
pscs
440 pencils

not bad, but not great either.

why does the blood look fake? it's too dark and shiny. it looks like the shirt is plastic... that blood doesnt get soaked. PShop?

Dale's picture
Dale
370 pencils

I don't know, I kind of like it. I think it could be executed better but I like the visceral feel to it combined with the playing with your emotions line. It's not perfect but it's almost there.

- The only thing more rare than a good ad is a good guest comment -

teenie's picture
teenie
1894 pencils

Wow. The ultimate see/say.

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