Cascos de Rolha

October 2016
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Names in the signs are popular Portuguese slang expressions meaning a “very remote place”; the equivalent to english expressions such as “middle of nowhere”, “around Robin’s Hood barn”, “over the rainbow” and similar.

ESPACE Special Edition Travel, with Carminat 3D GPS navigation system.

Advertising Agency: Publicis, Lisbon, Portugal
Creative Director: Paulo Monteiro
Art Director: Federico Barbato
Copywriter: Márcio Martins
Post-Production: João Trabuco

Comments (2)

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iT-iS-i's picture
1721 Activity Scores

Would work better if the navigation system itself indicated "around Robin’s Hood barn" and the enviroment setting supported that, without having the signage placard... Well, hey, it's just a thought...

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::


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