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Cascade Premium light beer: Almost double guy
4% Alcohol
Advertising Agency: Mccann-Erikson, Singapore
Executive Creative Director: Farrokh Madon
Creatives: Weekim Goh, Parixit Bhattacharya, Khoonkiat Liong
Comments
isn't around 4% alcohol a normal amount in a beer? at least in my country is.
Sorry, doesn't make the grade. Next.
4% IDEA...
this is the worst campaign i've seen this year!!!!
cosmin.
im not sure what the gay guy with the long hair sitting on the other gay guy with long hairs lap has got to do with beer.
is it lager for homosexuals?
Creepy.
ya, creepy+bad execution+superficial stupid idea+ALREADY SEEN AT LEAST ONE OTHER AD JUST LIKE THIS ONE...
funny but so creepy and usuall idea. in that case, there is no connection between message. if there was 10% alcohol, will we see his hand and body double too?
4% alcohol 96% bad idea.
Something special is coming this way.
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I'm sorry but this is just offensively stupid.
WTF... Wait, I meant to say WHAT THE FUCK!!! How do these people get PAID for the SHIT they do???? Maybe he was 96% DRUNK when he had this idea... no wait THAT would have HELPED this pile of dung...
-4% of thinking.
maybe in singapur the normal beer got 8% so he's half drunk so it's half double... or something... i think is good but not good enough.
(miguelandréscortés / Art Director / Leo Burnett Colombiana)
unusual, I like it. Brings on a smile with its subtle execution.
Am I an idiot? I don't get it.
SOLO 4%???? MUY POCO
IS IT IS AD ASVER NO IS IT A DAVER
Brings on a smile. something new for beer cat. Not the usual beer gorgles type of ads.
Normally people get drunk will see double images, but with light beer your double image will only become subtle.
that is clever ads.
Haha! I like this part! The most I see is an extra arm, not another man!so even if I grab wrongly, his arm is just beside. Good portrayal, shows that the effect of the alcohol is not that much after all....
Tad too subtle.
>>>> That's not an ad. THIS is is an ad.
So simple. i like it.
Nice and clever ad. I like...
That is very creepy!
Great execution of a smart spin to an old idea. sure they are seeing some metals.....
leaves the reader to finish the story. classic mental gap example.
good one!!
Great Effort, very entertaining. Got a creepy feeling too that it will win a medal.
It's funny.
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