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27 comments

Kateter's picture
Kateter
2020 pencils

isn't around 4% alcohol a normal amount in a beer? at least in my country is.

joanna_monkey's picture
joanna_monkey
152 pencils

Sorry, doesn't make the grade. Next.

Guest's picture
Guest

4% IDEA...

Guest's picture
Guest

this is the worst campaign i've seen this year!!!!

cosmin.

robotandspark's picture
robotandspark
22 pencils

im not sure what the gay guy with the long hair sitting on the other gay guy with long hairs lap has got to do with beer.

is it lager for homosexuals?

wearmysocks's picture
wearmysocks
1085 pencils

Creepy.

------------------------------------
Energizer Bunny arrested, charged with battery.

lucyinthesky's picture
lucyinthesky
44 pencils

ya, creepy+bad execution+superficial stupid idea+ALREADY SEEN AT LEAST ONE OTHER AD JUST LIKE THIS ONE...

mirabella's picture
mirabella

funny but so creepy and usuall idea. in that case, there is no connection between message. if there was 10% alcohol, will we see his hand and body double too?

kgeiger's picture
kgeiger
7085 pencils

I'm sorry but this is just offensively stupid.

ccsman04's picture
ccsman04
165 pencils

WTF... Wait, I meant to say WHAT THE FUCK!!! How do these people get PAID for the SHIT they do???? Maybe he was 96% DRUNK when he had this idea... no wait THAT would have HELPED this pile of dung...

Néstor's picture
Néstor
126 pencils

-4% of thinking.

ZappingLatam.com

cortescreativo's picture
cortescreativo
118 pencils

maybe in singapur the normal beer got 8% so he's half drunk so it's half double... or something... i think is good but not good enough.

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

Riser's picture
Riser

unusual, I like it. Brings on a smile with its subtle execution.

johnston's picture
johnston
144 pencils

Am I an idiot? I don't get it.

DROGA55's picture
DROGA55
55 pencils

SOLO 4%???? MUY POCO

IS IT IS AD ASVER NO IS IT A DAVER

Royston's picture
Royston

Brings on a smile. something new for beer cat. Not the usual beer gorgles type of ads.

square's picture
square

Normally people get drunk will see double images, but with light beer your double image will only become subtle.
that is clever ads.

Germanicus's picture
Germanicus

Haha! I like this part! The most I see is an extra arm, not another man!so even if I grab wrongly, his arm is just beside. Good portrayal, shows that the effect of the alcohol is not that much after all....

Rog's picture
Rog
6094 pencils

Tad too subtle.

>>>> That's not an ad. THIS is is an ad.

>>>> That's not an ad. THIS is an ad.

bamby's picture
bamby

So simple. i like it.

rush's picture
rush
15 pencils

Nice and clever ad. I like...

Shrill's picture
Shrill

That is very creepy!

rayc's picture
rayc

Great execution of a smart spin to an old idea. sure they are seeing some metals.....

tucker's picture
tucker

leaves the reader to finish the story. classic mental gap example.
good one!!

spicesgirls's picture
spicesgirls

Great Effort, very entertaining. Got a creepy feeling too that it will win a medal.

Guest's picture
Guest

It's funny.

Guest's picture
Guest

I think the message was, if you drink only 4% of alcohol. you will only see double at 4% so that's why we don't see the model entirely in double but only 4% of his body. the idea could be good but was illustrated badly.

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