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Casas Andre Luiz: Man
Advertising Agency: Borghierh/LOWE, Sao Paulo, Brazil
Creative Directors: Jose Henrique Borghi, Erh Ray, Edgard Gianesi
Art Director: Piu Afonseca
Copywriter: Murilo Torezan
Photographer: Paulo Manzini
Published: July 2007
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Comments
I understand what they are trying to say but this is for mental illness. The first thought that comes to mind from this campaign is that this is for the physically handicapped. People who suffer from mental illness, or at least most of them, can still drink water without my help. I like the idea though it's not perfetly aimed.
could work for multiple sclerosis
the mentally ill also need to feel the presence of human beings.. one clearly visible caring human is better than many hard to see individuals
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