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CASA: Towel
When he controls your life, it's no longer your life.
Citizens Against Spouse Abuse
There is hope. There is CASA.
Agency: Brandon Advertising & PR, Myrtle Beach, USA
Creative Director: Jon Leon
Senior Art Director: Colin Mulqueen
Copywriter: Ryan Mulqueen
Designer: Glenn Garfold
Photographer: Matt Silk
Comments
This ad is awesome! Very clever! I just think there´s no need of line or something.
The towel one is the best of this campaign, the two others are a little forced.
Like this idea, but the art direction looks a little old in my opinion.
BEAUTIFUL!BEAUTIFUL, BEAUTIFUL, BEAUTIFUL!!! I wish the towels could have been of slightly different colors, though.
BrandSurgeon
OhhhHHH, will you guys just shutup! Must you add or take out from an Ad. If an Ad is good...admit it is and dont try to run it down.
Great work guys...sweet
Talking to me? I didn't run nothing down, dude.
BrandSurgeon
Mate, the whole purpose of this site is to comment positively or negatively on the ads posted. In fact, according to the new rules, your comment should be deleted for contributing nothing.
I agree
Okay, dude... whose comment should be deleted??? Me or Ralph's? 'cos I know I contributed something.
Wait... come to think of it... you didn't contribute anything either smartass! Hahaha
BrandSurgeon
I was referring to Ralphs.
There's no need to 'contribute' as such when you're simply replying to someone else's comment.
easy guys... Great AD!
good
Anytime you can throw a towel in an ad you have a winner.
Unless it's that Fabric softner one with the butterfly.
This is a good insight and a pretty good concept. I was kind of expecting both the towels to say 'his' though. I know that would be a little confusing, could be an ad for mental health week or something.
(Rat boy - don't start okay, just don't start...)
Soft, subtle idea for what I presume would require a more urgent message
agree that it's a soft message, but i think it works to get the point across. good ad.
A very nice way to make a point
http://www.picturejockey.com
There's nothing subtle about this ad. The message couldn't be any clearer.
Should the ad's tonality be more urgent and pressing? I don't know, because I didn't get the brief.
Maybe the client didn't want the hard-hitting, in-your-face approach that we're so familiar with...
I think I like the ad for that very reason. And I don't think the visual device here certainly wouldn't trivialize the issue any less.
I like the photography, too. It has a certain sense of dark, imminent danger. When was the last time a wash cloth looked "threatening"?
Pretty nice.
I think it's more hard hitting because of its soft approach..if that makes sense. It just sort of makes the point simply then lets it dawn on you in a big way....
i love these ads, they visually tell the tragic story of domestic abuse in a truthfull manor. i hope i see them in the award books. my only critque is the headline treatment. but that's my personal bias. i would love to see these as billboards, bus cards, etc. where they might actually been seen by the public. great campaign. good job! :-)
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