dilagosi's picture
31 pencils

This ad is awesome! Very clever! I just think there´s no need of line or something.

Naddeo's picture
71 pencils

The towel one is the best of this campaign, the two others are a little forced.
Like this idea, but the art direction looks a little old in my opinion.

brandsurgeon's picture
693 pencils

BEAUTIFUL!BEAUTIFUL, BEAUTIFUL, BEAUTIFUL!!! I wish the towels could have been of slightly different colors, though.


Most times, worst enemies used to be best friends...

ralph's picture
70 pencils

OhhhHHH, will you guys just shutup! Must you add or take out from an Ad. If an Ad is good...admit it is and dont try to run it down.

Great work guys...sweet

brandsurgeon's picture
693 pencils

Talking to me? I didn't run nothing down, dude.


Most times, worst enemies used to be best friends...

slim's picture
1047 pencils

Mate, the whole purpose of this site is to comment positively or negatively on the ads posted. In fact, according to the new rules, your comment should be deleted for contributing nothing.

nuclearshower's picture
233 pencils

I agree

brandsurgeon's picture
693 pencils

Okay, dude... whose comment should be deleted??? Me or Ralph's? 'cos I know I contributed something.
Wait... come to think of it... you didn't contribute anything either smartass! Hahaha


Most times, worst enemies used to be best friends...

slim's picture
1047 pencils

I was referring to Ralphs.

There's no need to 'contribute' as such when you're simply replying to someone else's comment.

MindDrift's picture
1150 pencils

easy guys... Great AD!

smilepig's picture
254 pencils


Jonra's picture
43 pencils

Anytime you can throw a towel in an ad you have a winner.

Yokel's picture
604 pencils

Unless it's that Fabric softner one with the butterfly.

hang-the-dj's picture
1262 pencils

This is a good insight and a pretty good concept. I was kind of expecting both the towels to say 'his' though. I know that would be a little confusing, could be an ad for mental health week or something.

(Rat boy - don't start okay, just don't start...)

Rog's picture
6092 pencils

Soft, subtle idea for what I presume would require a more urgent message

>>>> That's not an ad. THIS is an ad.

jackblack's picture
2328 pencils

agree that it's a soft message, but i think it works to get the point across. good ad.

picturejockey's picture
658 pencils

A very nice way to make a point

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

There's nothing subtle about this ad. The message couldn't be any clearer.
Should the ad's tonality be more urgent and pressing? I don't know, because I didn't get the brief.
Maybe the client didn't want the hard-hitting, in-your-face approach that we're so familiar with...
I think I like the ad for that very reason. And I don't think the visual device here certainly wouldn't trivialize the issue any less.
I like the photography, too. It has a certain sense of dark, imminent danger. When was the last time a wash cloth looked "threatening"?

Pretty nice.

mwikali's picture
18 pencils

I think it's more hard hitting because of its soft approach..if that makes sense. It just sort of makes the point simply then lets it dawn on you in a big way....

mlapoint's picture
47 pencils

i love these ads, they visually tell the tragic story of domestic abuse in a truthfull manor. i hope i see them in the award books. my only critque is the headline treatment. but that's my personal bias. i would love to see these as billboards, bus cards, etc. where they might actually been seen by the public. great campaign. good job! :-)

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