Casa & Perfume air freshener: Fish

Trust us, smell it!

The ad was printed in aromatic ink, so the readers could smell the scent of the product.

Advertising Agency: Fala!
Art Director: Deny Zatariano
Copywriter: Frederico Cruz
Creative Director: Augusto Moya
Photographer: Egon Jais, Studio 46


TRICKY's picture
3950 pencils

its fishy "trashing the product with the fish doesn't tell how good your product is against bad odor of course your idea of printing with aromatic ink makes all the difference unfortunately we can not smell it on adsoftheworld

The man who stops advertising to save money is like the man who stops the clock to save time

premc's picture
917 pencils

gud > !


elmatacho's picture
251 pencils

i thik the good thing about this ad is that takes advantage of a print media to create an experience with the product. most of the clients won´t take that risk.

Guest's picture

And why do you think others don't take this risk???

I let others answer...

corndogfuneral's picture
1053 pencils

I get it already. Don't need two of the same ad.

kai539's picture
244 pencils

it's called a campaign
a campaign is a series of advertisements revolves around a same concept
of course it's the same in terms of idea

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