Casa & Perfume air freshener: Cigarettes
Trust us, smell it!
The ad was printed in aromatic ink, so the readers could smell the scent of the product.
Advertising Agency: Fala!
Art Director: Deny Zatariano
Copywriter: Frederico Cruz
Creative Director: Augusto Moya
Photographer: Egon Jais, Studio 46
23 comments
cool!
here's my thoughts to this campaign "if you have illustrated creatively how the products acts against bad odor it could have been a reaalllyy good one but the way you presented it is as if the product is trashed with the ciggies makes it weak
The man who stops advertising to save money is like the man who stops the clock to save time
Yeah, looks like a dust bin or a huge ash try in front of a pub.
I GUESS WITH THE SCENTED INK THIS COULD BE REAL GOOD
That's a very brave campaign. i really hope the good smell is stronger than the disgusting images. if so, this is really good work!
CANNES GOLD
Fala! people, please gimme a break.
CANNES?!?!
HAHAHAHAHAHAHAHA
so boring, so old. POOR IDEA!
CANNES PLASTIC
DONE BEFORE!
EXACT SAME IDEA HAS BEEN DONE BY GREY Toronto for Fabreeze.
Although I would love to provide the example. I cannot find it.
But this idea has been done...better
hmm...here it two of three in the campaign that was done by Grey Toronto
http://www.appliedartsmag.com/awards_winners_details.php?id=2882&pagec...
I like the scented ink idea. The execution is a little mixed though.
Como el orto el concepto... la exageración como camino creativo está ok, pero esto pasó todo límite.
Great! the aromatic ink makes it really relevant for the product
A printed page that smells like air-freshener. That's possible?
Wait until after-shave manufacturers like Georgio Armani catch on to this one!
They'll wish they'd done that for the last 20 years. Oh wait, they have.
Not so appealing to the eyes
execution is okay, a bit too noisy though
It's a great Ad. The contrast between the gross images and the good smell makes it good.
It's a great Ad. The contrast between the gross images and the good smell makes it good.
It's a great Ad. The contrast between the gross images and the good smell makes it good.
kinda weak cos yeah it looks lik its a fancy trash bottle on thrash n the copy wasnt dat strong to help but with d scented ink its kinda kool for us to get d feel afta d weak look.i gav it a 4.u cud do better witout pushin too hard on it.
sue
fantasma
Redesign that packaging. Ouch.
Nice ad to show up the creativity and the the main objective...This is great ad which will be able to serve the goal of the product to keep away the smoke and scent of cigarette. The graphics is good but maybe you can make the cigarettes more prominent.
http://www.gocubans.com