Casa & Perfume air freshener: Cigarettes

Trust us, smell it!

The ad was printed in aromatic ink, so the readers could smell the scent of the product.

Advertising Agency: Fala!
Art Director: Deny Zatariano
Copywriter: Frederico Cruz
Creative Director: Augusto Moya
Photographer: Egon Jais, Studio 46

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23 comments

sleepypills's picture
sleepypills
76 pencils

cool!

TRICKY's picture
TRICKY
3921 pencils

here's my thoughts to this campaign "if you have illustrated creatively how the products acts against bad odor it could have been a reaalllyy good one but the way you presented it is as if the product is trashed with the ciggies makes it weak

The man who stops advertising to save money is like the man who stops the clock to save time

matks's picture
matks
475 pencils

Yeah, looks like a dust bin or a huge ash try in front of a pub.

Olafski001's picture
Olafski001
1194 pencils

I GUESS WITH THE SCENTED INK THIS COULD BE REAL GOOD

Wordnerd's picture
Wordnerd
6662 pencils

That's a very brave campaign. i really hope the good smell is stronger than the disgusting images. if so, this is really good work!

Guest's picture
Guest

CANNES GOLD

Guest's picture
Guest

Fala! people, please gimme a break.

Guest's picture
Guest

CANNES?!?!

HAHAHAHAHAHAHAHA

so boring, so old. POOR IDEA!

forjaimes's picture
forjaimes
71 pencils

CANNES PLASTIC

Guest's picture
Guest

DONE BEFORE!

EXACT SAME IDEA HAS BEEN DONE BY GREY Toronto for Fabreeze.

Although I would love to provide the example. I cannot find it.

But this idea has been done...better

Guest's picture
Guest

hmm...here it two of three in the campaign that was done by Grey Toronto

http://www.appliedartsmag.com/awards_winners_details.php?id=2882&pagec...

corndogfuneral's picture
corndogfuneral
1053 pencils

I like the scented ink idea. The execution is a little mixed though.

Tonits's picture
Tonits
349 pencils

Como el orto el concepto... la exageración como camino creativo está ok, pero esto pasó todo límite.

eldeadevis's picture
eldeadevis
306 pencils

Great! the aromatic ink makes it really relevant for the product

Guest's picture
Guest

A printed page that smells like air-freshener. That's possible?

Wait until after-shave manufacturers like Georgio Armani catch on to this one!

They'll wish they'd done that for the last 20 years. Oh wait, they have.

kai539's picture
kai539
244 pencils

Not so appealing to the eyes
execution is okay, a bit too noisy though

Guest's picture
Guest

It's a great Ad. The contrast between the gross images and the good smell makes it good.

Guest's picture
Guest

It's a great Ad. The contrast between the gross images and the good smell makes it good.

Guest's picture
Guest

It's a great Ad. The contrast between the gross images and the good smell makes it good.

sush's picture
sush
518 pencils

kinda weak cos yeah it looks lik its a fancy trash bottle on thrash n the copy wasnt dat strong to help but with d scented ink its kinda kool for us to get d feel afta d weak look.i gav it a 4.u cud do better witout pushin too hard on it.

sue

Guest's picture
Guest

fantasma

halfstring's picture
halfstring
288 pencils

Redesign that packaging. Ouch.

Guest's picture
Guest

Nice ad to show up the creativity and the the main objective...This is great ad which will be able to serve the goal of the product to keep away the smoke and scent of cigarette. The graphics is good but maybe you can make the cigarettes more prominent.

http://www.gocubans.com

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