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39 comments

Davosk's picture
Davosk
4833 pencils

Tastefully done while keeping the impact.

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

well done, the visual is strange enough to stick in your mind

Always try to be unique even when forced to conform.

SAM75's picture
SAM75
218 pencils

The hands are protecting the kiddo? Or touching her? :d

talkingisfree's picture
talkingisfree
2565 pencils

Very nice visual.

dadada's picture
dadada
1719 pencils

i don't understand the meaning, although the execution isn't bad

Everybody is creative, be yourself.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Shocking :O surely makes an impact

Wonder how they made this though? Photograph a naked child? That's a bit ironic.

CopyRight's picture
CopyRight
715 pencils

Certain things hang on forever, just like this ad will ! Gr8

Simon_Winnall's picture
Simon_Winnall
7 pencils

I Bet Mr Toledano l pleased with this! NOT
http://www.mrtoledano.com/Hope-Fear/10

Simon Winnall Photographer
www.simonwinnall.com

HV's picture
HV
212 pencils

Really nice visual... but heay who is the target here?

We all think its great and none of us would do anything to a child.. but will this ad help? I think not. Why not let me know how I can help or what I can do. (sure they got a url on there but really is this they way to try and change anything?)

It seem to want to target the child molesters and I dont think they give a ####.

It seem like the main focus is to show ad industry, look I can create an nice print ad... I find this approach too easy. And Im not saying that the print itself isn't nice. Its great looking and a nice visual twist, but unfortunately effect less in my opinion.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I understand what you're saying, and you're partly right, but these foundations still run mostly on money donations.

But yeah, this ad won't help against the sick mind of pedophilists. I suggest direct mail with a bomb attached would do.

michdec's picture
michdec
440 pencils

I don't know if this was actually their intention but here's a scenario; someone who may be suspecting a child is being abused but doesn't have the courage to say anything might see this ad. Maybe because of it they pipe up. I think it could work in a situation like that.
I don't think there is any ad that could really be effective targetting child molesters - I think it has to be about awareness so that others around the situation can pick up on it

thedesignaddict's picture
thedesignaddict
5329 pencils

Like everyone else, I like the image. 10/10. Very powerful and beautifully articulated.

I do think there is a valid point made by HV, in so much as that I don't know what this ad really accomplishes. Who is the target group? I'm all for awareness, but what about some resolution? A clearer call to action etc...

Chori Arg's picture
Chori Arg
173 pencils

ooooh, thats disturbing!

mikeelrapido's picture
mikeelrapido
1929 pencils

Great visual, really shocking, strait to the point.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

keithstoeckeler's picture
keithstoeckeler
425 pencils

I know the point of the ad, but this is borderline uncomfortable to look at...

thedesignaddict's picture
thedesignaddict
5329 pencils

Wow, that's too close.

silvi's picture
silvi
4172 pencils

The same thing! But i prefer this photo.

ww.ww's picture
ww.ww
15 pencils

They took the risk to do a better job and they've done a good job at that. You can tell which one is better.

Even at Cannes, judges know what's been done..but if it's done better then it wins.

Gualcor's picture
Gualcor
972 pencils

Oh Michael...

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

flavourfish's picture
flavourfish
125 pencils

Nice visual, but maybe to visual.... Shocking, so it might work.

Hibon's picture
Hibon
3731 pencils

Strong ad....done but this is a very nice visual.

Simple ideas are the best !

everartz's picture
everartz
7611 pencils

wow!!! awesome retouching!

| Everartz |

J Designer's picture
J Designer
2420 pencils

wow creepy! nice work.

Rabubi's picture
Rabubi
560 pencils

This is way too creepy. What are those hands doing to her. It's far too ambiguous.

Fridgerator's picture
Fridgerator
458 pencils

Ambiguity adds to the power of the ad, no?

----------------------------------------------
The concept is only as good as the execution.

SebastianGrecco's picture
SebastianGrecco
27 pencils

great art direction

cop's picture
cop
18 pencils

Concept: done
visual: done

naseer's picture
naseer
57 pencils

I like this ad.. it is well redone
I dont think those sick people would stop what they are doing for any ad ... so the ad should be directed to those around them
and this ad would do the work

crazy trayzee's picture
crazy trayzee
28 pencils

i'm with you, sam75. the visual is kinda scarily confusing.

JopyCunior's picture
JopyCunior
170 pencils

still, not spanish. Italian. McCann Italy.

kgeiger's picture
kgeiger
7023 pencils

Milan to be exact.

winamelia's picture
winamelia
24 pencils

great campaign...it feels so scary for a lil girl..

Hiperion's picture
Hiperion
3138 pencils

Concept: passable but bored.
Art: done.

rolling.stone's picture
rolling.stone
2740 pencils

issue is very sensitive, visual is shocking

somewhat i think copy would be originally written in Spanish, translation is not that perfect

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Anima's picture
Anima
59 pencils

This one definitely works.

It's making my skin crawl.

Guest's picture
Guest

This repulsed me to no end. So hard hitting. You truly get the message.

Guest's picture
Guest

It's looking very fine

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