Casa Do Menor: Hands
Certain things hang on forever.
Set the kids free from abuse and violence.
Advertising Agency: Mccann Erickson, Spain
Executive Creative Director: Marco Cremona, Gaetano Del Pizzo
Copywriter: Valerio Delle Foglie
Art Director: Federico Fanti
Photographer: Akim Lipphot
Postproduction: The Scope
39 Comments
Tastefully done while keeping the impact.
well done, the visual is strange enough to stick in your mind
Always try to be unique even when forced to conform.
The hands are protecting the kiddo? Or touching her? :d
Very nice visual.
i don't understand the meaning, although the execution isn't bad
Critics are easy.
Shocking :O surely makes an impact
Wonder how they made this though? Photograph a naked child? That's a bit ironic.
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Certain things hang on forever, just like this ad will ! Gr8
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I Bet Mr Toledano l pleased with this! NOT
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Really nice visual... but heay who is the target here?
We all think its great and none of us would do anything to a child.. but will this ad help? I think not. Why not let me know how I can help or what I can do. (sure they got a url on there but really is this they way to try and change anything?)
It seem to want to target the child molesters and I dont think they give a ####.
It seem like the main focus is to show ad industry, look I can create an nice print ad... I find this approach too easy. And Im not saying that the print itself isn't nice. Its great looking and a nice visual twist, but unfortunately effect less in my opinion.
I understand what you're saying, and you're partly right, but these foundations still run mostly on money donations.
But yeah, this ad won't help against the sick mind of pedophilists. I suggest direct mail with a bomb attached would do.
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I don't know if this was actually their intention but here's a scenario; someone who may be suspecting a child is being abused but doesn't have the courage to say anything might see this ad. Maybe because of it they pipe up. I think it could work in a situation like that.
I don't think there is any ad that could really be effective targetting child molesters - I think it has to be about awareness so that others around the situation can pick up on it
Like everyone else, I like the image. 10/10. Very powerful and beautifully articulated.
I do think there is a valid point made by HV, in so much as that I don't know what this ad really accomplishes. Who is the target group? I'm all for awareness, but what about some resolution? A clearer call to action etc...
ooooh, thats disturbing!
Great visual, really shocking, strait to the point.
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I know the point of the ad, but this is borderline uncomfortable to look at...
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sorry but Done! : http://www.joelapompe.net/2010/01/21/anti-child-abuse-casa-do-menor/
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Wow, that's too close.
The same thing! But i prefer this photo.
They took the risk to do a better job and they've done a good job at that. You can tell which one is better.
Even at Cannes, judges know what's been done..but if it's done better then it wins.
Oh Michael...
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Nice visual, but maybe to visual.... Shocking, so it might work.
Strong ad....done but this is a very nice visual.
Simple ideas are the best !
wow!!! awesome retouching!
| Everartz |
wow creepy! nice work.
This is way too creepy. What are those hands doing to her. It's far too ambiguous.
Ambiguity adds to the power of the ad, no?
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The concept is only as good as the execution.
great art direction
Concept: done
visual: done
I like this ad.. it is well redone
I dont think those sick people would stop what they are doing for any ad ... so the ad should be directed to those around them
and this ad would do the work
i'm with you, sam75. the visual is kinda scarily confusing.
still, not spanish. Italian. McCann Italy.
Milan to be exact.
great campaign...it feels so scary for a lil girl..
Concept: passable but bored.
Art: done.
issue is very sensitive, visual is shocking
somewhat i think copy would be originally written in Spanish, translation is not that perfect
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This one definitely works.
It's making my skin crawl.
This repulsed me to no end. So hard hitting. You truly get the message.
It's looking very fine