Carta Capital magazine: Brain

Carta Capital magazine: Brain

A magazine with opinion.
www.cartacapital.com.br

Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijnik
Art director: Rodrigo Cabello
Copywriter: Sandro Nascimento
Photographer: MobStudio

Your rating: None

Comments

chintan ruparel's picture

every mag has an opinion!! i waited for a while b4 commenting n wasn't sure if this works. 4/10

it doesn't work, cause brain is a simbol of memory and inteligence, but if you say: he talk's about brain???? 3/10

ivan's picture

I think it means when you talk it will be brainy/smart talk simply.

ok i got it! but i really dislike it!

It means the Magazine will 'Speak it's mind', hence the line a magazine with opinion. It just means that it's says what's on it's mind. Still not amazing.

6/10

me neither...and the connection between brain and newspapers/mags is soooooo done that even the dumbest person of the world gets bored by that...

I don't know wich one is worst.

art direction could be better.

Think it smells a bit too much of "now we do the combined symbol ad trick"...aaand it´s kind of a student idea. Which I should know cause I´m a student myself;-)

/Sas

Too obvious. Cliched image done to death. Not smart enough.

nice idea messed up because of a bad line.

i think it works fine, it's simple and direct. good.

Brain in advertising is too used. Is like using the mouse or spermatozoids

The 78th thing that become a brain. Carta Capital should run back to Fallon!

i like it, simple and clear :)

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