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Carta Capital magazine: Balloon
A magazine with opinion.
www.cartacapital.com.br
Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijnik
Art director: Rodrigo Cabello
Copywriter: Sandro Nascimento
Photographer: MobStudio
Comments
now this one i didn't get!
that´s because the totally different approach of this ad...seems having nothing in common with the other one...
are they a campaign?
magazine for those air-headed? too forced and confusing message.
I think it means you can increase your brain size as if you were to blow up a balloon, but I would be glad if the creators confirmed my interpretation.
Yes Ivan, that's it. An easy and forced idea. I also don't like the art direction. 2/10
a cheap mans economist
hahahahahah good on ya!
So... read too much and your head explodes?
I´m glad that Ney Frances is that hournest. That way the rest of us also get an explanation;-)
Thanks Ney, I´ve mostly been with you I must admit.
Cheers
Sascha
Thanks for the support friend! keep up the good work!
= creatives have an inflated opinion of themselves.
Borrowed this idea for a regional Australian University Open Day "blow your mind" campaign years ago.
This is sending wrong messages. Full of hot air... Ego... blah blah blah...
That's better than the other brain. But already done, as Rog said.
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