TopJeff's picture
479 pencils

This is just ok. It's cute, but lacks impact. I think the problem is that the fantasy object they are showing COULD easily exist and looks like a toy. That might come down to execution. In other words, if they took a full-size ice pick (or hammer or whatever you'd call that) and welded on a giant bottle opener, then it might have more oomph.


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brandsurgeon's picture
693 pencils

I don't quite get you on that one, Jeff. The ice-pick does have a bottle-opener welded to it. So, where's the extra oooomph you were talking about?

Most times, worst enemies used to be best friends...

justpassingby's picture
1368 pencils

i think this would have worked better as a give away gimmick rather than a print ad.

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

agreed i think it'd be a cute added value gimmick to give away in 24's definatly would encurage word of mouth at parties when you pull out your new bottle opener to help out a friend.

axelk's picture
286 pencils

that's true.

postman's picture
951 pencils

You can EITHER use it as an ice pick OR as a bottle opener. So what?

futura's picture
148 pencils

Maybe first cracking the ice before you open the bottle? :)

kalpesh78's picture
2580 pencils

whoever has done the shoot.. must be shot. the ice-hammer opener needs water drops on it. the image would've looked so much better.

ideas....30 minutes nahi toh free.

Chico Ribeiro's picture
Chico Ribeiro
160 pencils

Lacks art direction.
The bottle could have appeared frozen incide the ice. The ciepick should be bigger.

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

agreed, it's and idea flat on the page

addyhoch10's picture
2592 pencils

real men would open the bottle with the ice pick

Rog's picture
6094 pencils

Certainly answers the brief better than the recent Aussie Leo's Heineken 'snow' campaign.

>>>> That's not an ad. THIS is an ad.

kingzeus's picture
260 pencils

agree on that gimmick idea

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ellehcimeo's picture
3522 pencils

What's being sold here? Cold? Ice? Certainly not beer. Any beer can be cold. All beers are cold if you put them in the fridge. How does being cold separate Carlesberg from any other flippin' beer?
~Cold isn't a flavour~

justpassingby's picture
1368 pencils

because its "Probably" the best beer in the world

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
250 pencils

carlsberg is probably one of the better brands amongst the worst beers in the world.
maybe drinking it extra cold helps reducing its bad taste.
justpassingby's right, would be much better as a give-away article.

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