Carrera Sunglasses: Irresistible, Wedding
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Timm Weber, Christoph Stricker, Henning Patzner
Copywriter: Constantin Sossidi
Art Director: Oliver Zboralski
Photographers: Robert Grischek c/o Waldmann Solar
Art Buyer: Anna Simdon
Graphic Artist: Eike Fietje
16 comments
La Vie en Rose?
superb
reminds me of the wonderbra ad from 2006.
carrera?
Nice way to show the product, but i really dont get what does it has to do here, please explain..
Cherrie, if I understand your question correctly, you want to know why the ad is featured here on AOTW? It's the bang on simplicity of the message, "Irresistible", as portrayed in both a wedding and funeral. With Carrera sunglasses your irresistible, even to a new bride and widow. IMHO of course.
Thanks so much command,
guess I was looking for something more complex
Lovely composition; effective idea. Although that lawn needs a digital shave to avoid a stiletto nightmare.
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the lawn and the brides arms : ]
the problem with this execution is that one looks for some context with the color filter of the sunglasses.. that this colorization of part of the image should mean something etc.. so we miss the bride is infact looking at the wearer of the glass, whether its a guy or a girl or the priest : ]
on the other one, it was even harder since there were so many suspicious moments.. the gesture with the rose, pink color filter again, part of her lace infront of her face etc.
Only issue I see is the CARRERA logo backwards not being deciphered by some people. Nothing they can really do about that since that's their logo I guess.
Your welcome Cherrie, I always remember the old saying, "Simplicity is the ultimate sophistication" —Leonardo Da Vinci
Absolutely awesome.
Pure magic.
just splendid...initially you tend to hunt for some copy somewhere..but then the masterstroke...you see through the product ..in a way you are the hero..the irresistable hero!
Eurh, wno i don't like this ad, it's not realy clever, funny or original
manifique !!