Carrera Sunglasses: Irresistible, Wedding

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Timm Weber, Christoph Stricker, Henning Patzner
Copywriter: Constantin Sossidi
Art Director: Oliver Zboralski
Photographers: Robert Grischek c/o Waldmann Solar
Art Buyer: Anna Simdon
Graphic Artist: Eike Fietje

16 comments

JeffP's picture
JeffP
810 pencils

La Vie en Rose?

Guest's picture
Guest

superb

Guest's picture
Guest

reminds me of the wonderbra ad from 2006.

josh n.'s picture
josh n.
484 pencils

carrera?

Cheerriiee's picture
Cheerriiee
952 pencils

Nice way to show the product, but i really dont get what does it has to do here, please explain..

CommandZ's picture
CommandZ
2484 pencils

Cherrie, if I understand your question correctly, you want to know why the ad is featured here on AOTW? It's the bang on simplicity of the message, "Irresistible", as portrayed in both a wedding and funeral. With Carrera sunglasses your irresistible, even to a new bride and widow. IMHO of course.

Cheerriiee's picture
Cheerriiee
952 pencils

Thanks so much command,
guess I was looking for something more complex

Anonymous Author's picture
Anonymous Author
1541 pencils

Lovely composition; effective idea. Although that lawn needs a digital shave to avoid a stiletto nightmare.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

advertising ninja's picture
advertising ninja
589 pencils

the lawn and the brides arms : ]

the problem with this execution is that one looks for some context with the color filter of the sunglasses.. that this colorization of part of the image should mean something etc.. so we miss the bride is infact looking at the wearer of the glass, whether its a guy or a girl or the priest : ]

on the other one, it was even harder since there were so many suspicious moments.. the gesture with the rose, pink color filter again, part of her lace infront of her face etc.

Guest's picture
Guest

Only issue I see is the CARRERA logo backwards not being deciphered by some people. Nothing they can really do about that since that's their logo I guess.

CommandZ's picture
CommandZ
2484 pencils

Your welcome Cherrie, I always remember the old saying, "Simplicity is the ultimate sophistication" —Leonardo Da Vinci

Guest's picture
Guest

Absolutely awesome.

thedesignaddict's picture
thedesignaddict
5393 pencils

Pure magic.

Guest's picture
Guest

just splendid...initially you tend to hunt for some copy somewhere..but then the masterstroke...you see through the product ..in a way you are the hero..the irresistable hero!

Djenzie's picture
Djenzie
163 pencils

Eurh, wno i don't like this ad, it's not realy clever, funny or original

Guest's picture
Guest

manifique !!

Log in or register to post comments