Carrefour: Bar code, 1

Advertising Agency: Strategies, Cairo, Egypt
Associate Creative Director / Illustrator: Bassem Sabry
Art Directors / Copywriter: Bassem Sabry, Mohamed Khater
Published: December 2008

13 comments

dshott's picture
dshott
475 pencils

I've seen designers play with barcodes before, and I like it so I'm a fan of this campaign, nice detailing and you've got to love that brown paper.
This ones my favourite as I think it plays with the barcode in the most original way.

Guest's picture
Guest

i like the art direction but the line doesnt quite work for me.

one doesn't 'drop' liquid onto the ground from a container.

Guest's picture
Guest

gud one man

Guest's picture
Guest

Like it. Good campaign.

spiergallo's picture
spiergallo
69 pencils

The bar code is an icon very exploited, but I like the way you played with the concept.

Guest's picture
Guest

this one is the best, the others are not as new

manu adithya's picture
manu adithya
82 pencils

very nice ..!

Guest's picture
Guest

Original thought.. give us three like these and then your talking a catchy campaign.

eldeadevis's picture
eldeadevis
306 pencils

Very clever and simple capaign.

Guest's picture
Guest

Considering what the creatives must have had to work with (another 'cut costs' messaging brief) I think its great.

Guest's picture
Guest

simple and neat, i like it

Guest's picture
Guest

this is nice

Mohammed Dakhly's picture
Mohammed Dakhly
126 pencils

great one

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