Carrefour: Bar code, 1
Advertising Agency: Strategies, Cairo, Egypt
Associate Creative Director / Illustrator: Bassem Sabry
Art Directors / Copywriter: Bassem Sabry, Mohamed Khater
Published: December 2008
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos
Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business.
watch a preview
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
News
Comments
I've seen designers play with barcodes before, and I like it so I'm a fan of this campaign, nice detailing and you've got to love that brown paper.
This ones my favourite as I think it plays with the barcode in the most original way.
Duncan
http://www.dshott.co.uk
i like the art direction but the line doesnt quite work for me.
one doesn't 'drop' liquid onto the ground from a container.
gud one man
Like it. Good campaign.
The bar code is an icon very exploited, but I like the way you played with the concept.
this one is the best, the others are not as new
very nice ..!
Original thought.. give us three like these and then your talking a catchy campaign.
Very clever and simple capaign.
Considering what the creatives must have had to work with (another 'cut costs' messaging brief) I think its great.
simple and neat, i like it
this is nice