Carlton & United Breweries Mercury Beer:

Mercury what?
98 years of underappreciation.
See more at mercuryawards.com.au

Advertising Agency Clemenger BBDO, Melbourne, Australia
Executive Creative Director: James McGrath
Creative Director: Josh Robbins
Creatives: Nick Kelly, Q Miller
Designers: Joe Kelava, Musonda Katongo
Group Account Director: Paul McMillan
Account Director: Phil Baker
Account Manager: Nick Harvey
Planner: Mike Derepas
Digital Producer: Sam Hodgson
Interactive Developer: Daniel Zabinskas
Interactive Designer: James Gilbert
Print Producer: Mary Darzi
Traffic: Karen Quinn
Promo Agency: Clemenger Fusion, Joanne Currie, Jacqui Pinge

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8 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

What?

Will Think for Salary

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Revision of that famous Avis ad, trying to be the underdog.

mikeelrapido's picture
mikeelrapido
1929 pencils

Interesting that brand admits that is unknown by many..

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Marlus Lau's picture
Marlus Lau
1807 pencils

And is it a good thing? i don't get the idea of the site...didn't like much this campaign.

silvi's picture
silvi
4172 pencils

Boring sthetic

Juan Martinez's picture
Juan Martinez
110 pencils

what?

red-red's picture
red-red
66 pencils

yeah, what (t... f....)!?

oddbo's picture
oddbo
12 pencils

almost...

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