PRESENTSCLIO 2012

Carlton Mid: Lying Down

Spending too much time with the wife?
Stay a little longer

Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Art Director: Anthony Phillips
Copywriter: Richard Williams
Producer: Josie Amato
Account Director: Nick Cohen
Client Team Directors: Scott Tabe-Lewis, Andrew Meldrum
Agency Producer: Cindy Merlin
Photographer: Neil Bailey
Retoucher: Mike Mccall
Print Producer: Mary Darzi
Account manager: Toby Beaumont
Production: Coco Productions

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13 comments

stickynotes's picture
stickynotes
1058 pencils

love this campaign. it stands out pretty nicely.
I'm just a little torn about the line: 'stay a little longer'.. It has quite a nice feel to it, but feels more like advertising for the pub. especially for the can version. what if I have the beer at home, where do i 'stay a little longer'? anyway, it's great campaign!

Baelin's picture
Baelin
277 pencils

Is there a reason as to why they used couples that look like they stepped out of the 70s?

Lazarus's picture
Lazarus
1502 pencils

Fun stuff. But agree with Baelin, no need for the 70s reference. Plenty of contemporary scenarios to fit this bill.

thedesignaddict's picture
thedesignaddict
5374 pencils

I like them, but they could be better. I don't get the relevance of a retro looking photo, and the line could use some work too.

iambusy's picture
iambusy
2219 pencils

naaice

busy.

Hadrons's picture
Hadrons
5743 pencils

Good campaign, I wonder if the beer will do the change everybody is hoping for.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

andylefty's picture
andylefty
4533 pencils

Stay a little longer with who?

Galo's picture
Galo
441 pencils

Stay a little longer doesn't fit this ad... It feels like they're asking you to stay a little longer with the wife, not in the bar, with your friend. But the overall idea is nice. They should have worked for a little longer.

CrackerJackWorks's picture
CrackerJackWorks
11129 pencils

ha! good stuff.

jujocd's picture
jujocd
759 pencils

GREAT campaing

chlam245's picture
chlam245
4 pencils

Good campaign, I wonder if the beer will do the change everybody is hoping for.

Project Zero One's picture
Project Zero One
8 pencils

the Campaign is good i can see it. but i also feel the retro look...Naaa. the line i think is OK, its kinda like dude you spend all your time with your wife here have a mid and another and another...

luckyzebra's picture
luckyzebra
93 pencils

Creepy family pics always work for me!

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