Carlsberg lager: Country animals
Advertising Agency, City: Saatchi & Saatchi, London, UK
Executive Creative Director: Kate Stanners
Creative Directors: Dave Henderson
Copywriters: Dave Henderson
Art Directors: Dave Henderson
Illustrator: Steve Sara
Typographer: Scott Silvey
Account Supervisor: Peter Lovatt
Account Director: Simon Taylor / OMD
Business Director: Graeme Adams / OMD
Head of Art: Brian Connolly
12 comments
CANNES BABY!!! Rocking SHIYYTES
Explanation pls
all animals are made into food for beer-drinking.
sausages,fries,pie go well with beers.
For those not in the UK - most of the major newspapers in the UK have been giving away free wallcharts this year - usually 'woodland creatures' , 'the planets' and so on. This campaign is a lovely twist on those wallcharts.
yes, funny twist.
i'll bet these found their way onto the walls of a pub or two.
funny concept. but i don't like the illustrations. especially the 'fish' version. looks too much like layouts.
they're probably following the style of the posters the newspaper was printing. wouldn't work as well if they used a more polished look.
Agree, they look like late 60's and 70's posters for drinks like Guinnes-Oyster festival.
The made them a little bit "retro."
Very cool, l'm thirsty now.
I agree that the concept is amusing, but I am slightly disturbed by the style of illustration. Except for the "Pig" one, the shading style on all the rest gives them a veiny look that is distinctly unappetizing.
Jeff
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TopCreatives, the premier online community for creative pros.
boring dude
Snags didn't connect with beer for me.
But on seeing the pies and fish, it made more Australian beer drinking sense.
>>>> That's not an ad. THIS is an ad.