Carlsberg lager: Country animals

Advertising Agency, City: Saatchi & Saatchi, London, UK
Executive Creative Director: Kate Stanners
Creative Directors: Dave Henderson
Copywriters: Dave Henderson
Art Directors: Dave Henderson
Illustrator: Steve Sara
Typographer: Scott Silvey
Account Supervisor: Peter Lovatt
Account Director: Simon Taylor / OMD
Business Director: Graeme Adams / OMD
Head of Art: Brian Connolly

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12 comments

sparkplug's picture
sparkplug
75 pencils

CANNES BABY!!! Rocking SHIYYTES

futura's picture
futura
148 pencils

Explanation pls

sherman's picture
sherman
153 pencils

all animals are made into food for beer-drinking.
sausages,fries,pie go well with beers.

fluffy's picture
fluffy
236 pencils

For those not in the UK - most of the major newspapers in the UK have been giving away free wallcharts this year - usually 'woodland creatures' , 'the planets' and so on. This campaign is a lovely twist on those wallcharts.

futura's picture
futura
148 pencils

yes, funny twist.

Spanky's picture
Spanky
4887 pencils

i'll bet these found their way onto the walls of a pub or two.

mrtalented's picture
mrtalented
2175 pencils

funny concept. but i don't like the illustrations. especially the 'fish' version. looks too much like layouts.

Spanky's picture
Spanky
4887 pencils

they're probably following the style of the posters the newspaper was printing. wouldn't work as well if they used a more polished look.

Pacific Blue's picture
Pacific Blue
335 pencils

Agree, they look like late 60's and 70's posters for drinks like Guinnes-Oyster festival.
The made them a little bit "retro."

Very cool, l'm thirsty now.

TopJeff's picture
TopJeff
479 pencils

I agree that the concept is amusing, but I am slightly disturbed by the style of illustration. Except for the "Pig" one, the shading style on all the rest gives them a veiny look that is distinctly unappetizing.

Jeff

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Ant's picture
Ant
64 pencils

boring dude

Rog's picture
Rog
6094 pencils

Snags didn't connect with beer for me.
But on seeing the pies and fish, it made more Australian beer drinking sense.

>>>> That's not an ad. THIS is an ad.

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